Role Description
Key brands of responsibility: COVID-19 mRNA Vaccine, COVID-19 Antiviral, mRNA pipeline
Owns brand strategy for market. Define and Drive Country Specific Brand Strategy
Direct Reports: CBM mRNA, Coordinator mRNA
Responsibilities:
- Develop and execute Mexico’s mRNA Vaccines Strategic Plan to maximize access to our vaccines for all eligible individuals in the country in the context of a L&P TT project in the country.
- Develop strategic plans and tactics to protect and expand access and ensure accuracy for sales forecasting and budget execution.
- Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx for the mRNA Vaccine and antiviral franchise ensuring the realization of profitability targets in country.
- Allocate and execute in country brands’ budget in alignment with local vaccines strategic pillars and tactics.
- Responsible for project management of cross-functional team ensuring successful implementation on strategic plans.
- Identify new business opportunities, advance proposals, and anticipate initiatives to drive TA growth and maximize our portfolio value across the main customer groups and key stakeholders.
- Work collaboratively with key internal and external stakeholders to identify gaps, opportunities, needs and maximize our portfolio value.
- Work in partnership with Medical Societies and Institutions to maintain update on latest information on our products, through CME to train current and emerging KOLs.
- Design and launch Marketing Awareness Campaigns and Omnichannel strategies
- Matrix management & leadership to ensure optimal decision making between Global, Region, Country Management, Vx Category lead and local cross functional brand team for effective support and agile decision-making processes.
- Providing the sales team with the necessary technical expertise, and health care professional engagement plans.
- Develop Annual Marketing and Operational Plan and execute brand strategies to local market needs, defining local priorities.
- Responsible for reporting the results to Vaccines Category Lead, preparing product forecasts and scenarios, and constantly monitoring Winter season readiness and MOH inventory levels to ensure NIP supply timelines and optimal contract execution.
Reporting Relationship: Reports to Vaccines Category Lead
Working Relationships: Works closely with the Country Lead, Vx Category lead, Vx CEM, Regional Therapeutic Area Lead, EM Brand Implementation Leads and cross functional teams such as Medical, Access, Commercial, Legal, Regulatory, Supply.
Qualifications
- Minimum 5-10 years of marketing or relevant function (medical, access, finance, etc) experience within high specialty products. Vaccine experience is preferred.
- Demonstrated experience on public access for specialty products or vaccines in NIPs in emerging markets and LATAM.
- Strong command of English language, spoken and written.
- Bachelor's Degree or equivalent required
- Master's degree or MBA desired
Expect candidates to demonstrate these commercial /management competencies:
- Ability to influence external and internal key stakeholders at all levels of the organization.
- Strong communication skills, being able to influence others and bring teams together.
- Strong strategic thinking skills, as evidenced by the ability to tie up the right questions, identify alternative scenarios, articulate resulting implications, and develop recommendations for decision-making or action.
- Ability to understand and translate market and competitive dynamics into strategic implications for the Business.
- Project leadership, managing complex workstreams and teams of cross-functional colleagues with varying backgrounds and skillsets.
- Strong data analysis and presentation skills to address Country Leadership Team, Regional Teams and external audiences.
- Good understanding of finance and P&L implications
- Ability to work under pressure with complex information, uncertainty and distill into a framework that helps facilitate decision making.
- Ability to work effectively in a matrix organization and lead with indirect authority.
Work Location Assignment: Hybrid
EEO (Equal Employment Opportunity) & Employment Eligibility
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