Work Flexibility: Hybrid
Job Purpose:
The Business Unit Director will be responsible for the sales and marketing function of the assigned business unit. The BUD will coordinate an organization comprised of Regional Sales Managers, Sales Representatives Product Managers, as well as other current or potential support roles aimed at growing the business and winning market share. The role has full P&L responsibility and is responsible for executing the strategic goals of the Stryker Neurovascular Business Unit.
Responsibilities:
- Manage P&L responsibility of the business unit.
- Full responsibility for the development as well as execution of the annual marketing plan of the BU.
- Responsible for managing managers as well as individual contributors.
- BUD is expected to meet or exceed its annual sales revenue target as defined in the division budget.
- BUD is expected to run a profitable business. The expectation is that RSMs and sales teams will meet margin expectations by implementing an appropriate pricing policy to get sales in line with the sales revenue target as well as meet margin expectations as defined in the annual budget.
- BUD is expected to meet & exceed the target for operating income.
- Working closely with the EMEA sales & marketing management to set and execute the franchise strategy with an emphasis on providing differentiation which grows Stryker’s market share.
- Proactively lead the team of people delivering high levels of team engagement which translates into financial results. Act as a developer of people creating a future pipeline of talent for Stryker.
- Provide accurate sales forecasts each month and rolled up into EMEA.
- Manage key customer relationships (existing and new), aimed at retaining and growing the business and reputation of Stryker in the market. Consistent field-based selling activities with KOLs in support of the local business unit team.
- Understanding the value drivers of the business and identifying profitable commercial opportunities to grow revenue and being actively involved in validating market share in collaboration with the divisional processes.
- Collaborate with the other Stryker business units and within the Neurovascular EMEA business unit. The role will also work with all the country enabling functions to ensure all internal policies/procedures are adhered to in a timely manner.
Essential Requirements:
- Educated to degree level and or equivalent experience.
- Proven examples of matching Stryker’s core values.
- Impressive, demonstrable track record and skills/experience gained within a similar position(s), at a similar level.
- Strong leadership skills and experience – experience in change management.
- Credible and confident communicator (written and verbal) at all levels.
- First-class presentation skills.
- Agility
- Gravitas, with the ability to build strong external relationships to enhance and strengthen the company’s profile.
- Expert negotiating and influencing skills.
- Innovative with entrepreneurial flair.
- Proven strategic aptitude and ability.
- Ability to influence at a senior level, both internally and externally.
- Tenacious and results-driven with sound business judgment.
- Passionate about achieving high levels of excellence.
- Highly energized and motivated with a high- level of commitment.
- Commercially astute and customer-focused.
- Ability to work collaboratively with others to provide a high-quality service.
- Numerate with strong analytical and problem-solving ability.
- Excellent project management skills.
- Hands-on approach, with a ‘can-do’ attitude.
- Ability to prioritize, demonstrating first-class organizational skills and time management skills.
- Excellent attention to detail, with the ability to work accurately in a busy and demanding environment.
- Self-motivated, with the ability to work proactively using own initiative.
- Committed to learning and development.
- Good IT skills e.g. Microsoft Office (Word, Excel, PowerPoint, and Outlook)
Experience
- 10+ years overall Commercial experience (this includes the combination of Marketing and Sales experience)
- Solid experience as Commercial or Division Business Unit Leader or Regional Sales Manager for a medical device business with proven career progression
- Direct selling experience required, preferable in the medical device industry; with a good knowledge of opinion leaders and of the main products and competitors
- Proven experience in delivering market share growth and financial commitments
- Experience in building and executing a marketing/sales budget and plan
- Demonstrated success in building, managing, motivating, and developing strong sales teams with direct and indirect channels. This includes acumen in setting sales coverage and leveraging territory coverage and customer focus
- Demonstrated ability to build engagement and leverage performance management systems to reach business objectives; including goal setting, performance planning, and monitoring, coaching, feedback, and performance review
- Strong commercial/financial acumen; including a demonstrated record of overachieving organizational goals (e.g., sales quota, growth quota, sales, P&L, engagement)
- Excellent collaboration and communication skills; strong cross-functional influencing skills & teamwork.
- Fluency in German & English
Germany Pay Ranges:
- Berlin/Duisburg/Field-based: €124.700 - €207.700 EUR Annual
Austria Pay Ranges:
- Austria: €127.800 - €212.900 EUR Annual
Switzerland Pay Ranges:
- Switzerland: CHF168,400 - CHF280,600 CHF Annual
At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.
If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.
Travel Percentage: 70%