Brand Manager Specialty Care

Position Summary

You will lead the local brand strategy and execution for a key therapeutic area in Portugal. You will work closely with cross-functional colleagues across Medical, Market Access, Sales and external agencies. We value people who think strategically, act with integrity and put patients first. This role offers strong growth, visible impact on public health, and the chance to unite science, technology and talent to get ahead of disease together.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Translate global and regional strategy into clear local marketing and launch plans that drive brand performance and patient impact.
• Plan and deliver integrated campaigns across channels, including digital, events and sales enablement.
• Manage brand budget, contribute to annual planning and support P&L reviews.
• Build strong relationships with internal stakeholders and external healthcare partners.
• Use data and insights to monitor performance, optimise plans and report outcomes to leadership.
• Ensure all activities follow legal, regulatory and company standards for compliant customer engagement.

Main Responsibilities

• Own and deliver the local brand plan, meeting agreed business and patient outcomes.
• Work with Medical, Market Access, Sales and other teams to shape evidence-based positioning and commercial approaches.
• Develop high-quality promotional and educational materials for healthcare professionals and customers.
• Brief and manage external agencies and vendors for creative, digital and event activity.
• Train and support the commercial field team to ensure consistent messaging and effective customer interactions.
• Review market, competitor and customer insights and translate them into actionable recommendations.

Why You?

This role is hybrid, with regular presence required in our Portugal office and travel across the country as needed. We are looking for people who are collaborative, curious and driven to make a positive impact.

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree in Marketing, Business, Life Sciences or a related field, or equivalent experience.
• Minimum 3 years’ experience in pharmaceutical or healthcare marketing, brand management or related roles.
• Fluent in Portuguese and professional working proficiency in English.
• Proven experience in cross-functional collaboration and stakeholder management.
• Strong analytical skills; able to use data to inform decisions and measure impact.
• Experience managing budgets, agency partners or end-to-end project delivery.

Preferred Qualification

If you have the following characteristics, it would be a plus:

• Experience specifically hospital, specialty care or public health environments.
• Familiarity with digital marketing, omnichannel campaigns and content management systems.
• Experience working with medical affairs, market access or regulatory teams.
• Track record of successful product launches or major campaign roll-outs.
• Experience with promotional compliance systems and understanding of local healthcare regulations.
• Previous experience in a multinational company or matrix environment.

Mindset and behaviours

We look for people who put patients first, take responsibility for outcomes and act with integrity. Be collaborative, open to learning and ready to coach others. Bring energy, curiosity and a focus on measurable impact.

Ready to apply?
We would like to hear from you. Please submit your application and tell us how your experience and motivation align with this role. Join us to help unite science, technology and talent to get ahead of disease together.

#LI-Hybrid

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any specific adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on prt-inclusion.recruitment@gsk.com.

Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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