Associate Trade Marketing Manager
Market Rate — Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
25th
$63K
Median
$100K
75th
$151K
BLS 2024 data (national)
Description
JOB DESCRIPTION:
Primary Job Function
- Responsible for OTC channel trade related promotion/SOP/policy/guidance planning/implementation.
- OTC budget control & efficiency management
- Execution tracking, efficiency analysis, ensure good execution
- Market analysis to come up with related insight/strategy.
- Bridget HQ and local and sales and cross function connection
Responsibilities
- Develop trade strategy & programs for OTC channel and related execution guidance/policy
- Based on MKT/sales strategy and budget, allocate and control budget usage & efficiency
- Execution tracking, efficiency analysis, ensure good execution
- Collect/analyze otc market and competitor information, together with channel insight, propose related channel strategy and ensure channel healthy development
- Information collection/consolidation: as a liaison between HQ and regions, Drugstore team and other functions, collect and sort sales information/ activities’ execution results by week/month. Distribute HQ’s decision, plan and communications to field force and follow the response.
- Ad-hoc analysis and report: Create summary based on the input by Customer Excellence and field force
- SOP Management: standardize retail OTC related process/policy/promotion/OEC SOP flow and ensure execution.
- Offline DPG & MT PG KPI tracking: Productivity/New user/Super new user/Retention/
Minimum Education
- Bachelor’s degree or above
Minimum Experience/Training Required
- 5 years + trade marketing in Pharmaceutical(OTC) or Nutrition or FMCG market.
- Minimum 2 years working experience with multi-national company.
- Good command of written and verbal English.
- Energetic, willing to take challenge and work hard to drive for result
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
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OphthalmologyCommercialChina - Shanghai
Abbott
BIOTECHNOLOGY
Device Manufacturing
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