Associate Director, Oncology Digital and Omnichannel Marketing

The Associate Director, Oncology Digital and Omnichannel Marketing will play a critical leadership role in shaping and executing the digital and omnichannel marketing plan for Corcept’s first oncology product, Lifyorli, in platinum-resistant ovarian cancer. Reporting to the Senior Director of Oncology Marketing, this individual will be responsible for operationalizing  Corcept’s omnichannel engagement model, driving seamless, data-driven customer engagement across HCP and Patient audiences.  This role will drive successful execution of digital and media plans for Lifyorli, collaborating closely with Marketing, Market Access, Insights & Analytics, and IT, ensuring campaigns are measurable and continuously optimized to deliver against brand objectives.

This role requires a self-starter who can effectively navigate ambiguity, brings structure to complex initiatives and proactively partners cross-functionally to translate strategy into disciplined execution.

Responsibilities:

Omnichannel Planning & Implementation

• Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
• Drive end-to-end orchestration of   all marketing components of the full plan to enable personalized, seamless customer experiences
• Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination

Campaign Execution & Media Management

• Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment.  Manage agency partners in developing and executing media and digital tactics.   Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics. Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team

Performance Analytics & Optimization

• Define and track key performance indicators across all digital, media, and omnichannel initiatives
• Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
• Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making

Website Management

• Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
• Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
• Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements

Customer Journeys & Customization

• Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
•  Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
• Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
• Drive ongoing optimization of journeys based on performance insights and testing

Marketing Technology Enablement

• Lead the process for defining user and business requirements for the marketing technology stack
• Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution    
• Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation

Testing & Innovation

• Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies   
• Model and promote Corcept’s key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust

Preferred Skills, Qualifications and Technical Proficiencies:

• Demonstrated ability to apply a data driven mindset towards omnichannel marketing execution and performance optimization, with a track record of delivering measurable business impact  
• Expertise and hands on proficiency working with marketing technology platforms (e.g., Salesforce Marketing and Data Cloud, Veeva) and website platforms 
• Knowledge of personalization and AI-driven content delivery tools, customer journey mapping, and optimization frameworks 
• Excellent project management, presentation and communication skills 
• Ability to influence and lead cross-functional teams in a fast paced, growth-oriented environment

Preferred Education and Experience:

• Bachelor’s degree in Marketing, Business, Life Sciences or related field; MBA or advanced degree a plus
• 7+ years of progressive marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry experienced preferred. Oncology experience a plus
• Experience with digital and off-line/traditional non-personal channel delivery, media planning & placement, peer-to-peer programming, and event marketing 
• Experience in customer journey mapping and optimization 
• Understanding of regulatory and compliance requirements in pharmaceutical marketing

The pay range that the Company reasonably expects to pay for this position is $172,200 – $227,900; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.

 Applicants must be currently authorized to work in the United States on a full-time basis.