Associate Director, HCP Non-Personal Promotion (NPP) Marketing - HIV Treatment

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.

Gilead is seeking an Associate Director, HCP Non-Personal Promotion (NPP) Marketing to help support the launch of a groundbreaking HIV therapy, once-weekly oral regimen. Reporting to the Senior Director, HIV Treatment Marketing, this role will play an important part in developing and executing innovative, digitally driven strategies to engage healthcare professionals and support launch and post-launch objectives within the broader HIV treatment portfolio.

If you are passionate about making a difference, thrive in a dynamic environment, and want to help redefine what is possible in HIV treatment marketing, Gilead wants to meet you!

In this role, you will:

• Develop and execute insight-driven HCP non-personal promotional strategies and tactics across relevant digital and omnichannel touchpoints.
• Partner across the HCP promotional team and broader HIV portfolio to deliver coordinated and consistent customer experience.
• Apply customers, channel, and performance insights to optimize engagement and strengthen business impact.

 

Role Overview & Responsibilities:

• Contributes to the development of the HCP NPP strategy, launch planning, and omnichannel plan in partnership with the HCP promotional team, while balancing the needs of the broader HIV treatment portfolio.
• Develops and executes HCP non-personal promotional initiatives across relevant channels, which may include websites, email, digital media, search, virtual programs, and other emerging customer engagement platforms.
• Translates brand strategy, customer insights, and business objectives into clear channel and content requirements, ensuring alignment with the overall campaign and HCP promotional strategy.
• Partners with Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory, and other key stakeholders to execute omnichannel capabilities.
• Defines initiative objectives, key performance indicators, and measurement plans in partnership with analytics and agency teams; evaluates performance and recommends optimizations.
• Leverages multiple data sources, including market research, advisory boards, field force input, channel analytics, and industry trends, to identify HCP needs and engagement opportunities.
• Manages agency partners to deliver high-quality work on strategy, on time, and within budget.
• Guides the integration of new technologies and capabilities that support more individualized customer strategy and promotional execution.
• Gains approval for marketing materials through the internal Promotional Review Committee (PRC) process and supports final production and deployment.
• Leads or serves as a key member of cross-functional projects, including high-visibility launch-readiness workstreams.
• Analyzes complex brand and customer-engagement opportunities, develops clear recommendations, and leads associated action planning.
• Manages assigned NPP budgets, project timelines, dependencies, and performance against plan.
• Ensures all marketing activities comply with applicable legal, regulatory, and company requirements.

 

 

Competencies and Expertise Required

 

• Track record of successful pharmaceutical/biotech marketing, with preferred launch experience
• Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
• Experience with marketing strategy, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

 

Qualifications and Preferred Experience

Required:

• Bachelor's degree with at least 10 years of relevant experience, or
• Master's degree or PhD with at least 8 years of relevant experience.

 

Preferred:

• Pharmaceutical or biotech marketing experience, including experience in product marketing, digital marketing, omnichannel engagement, media, or advertising.
• Experience supporting product launch and working within a portfolio environment.
• Experience with HCP marketing and customer engagement in a regulated environment.
• Demonstrated excellence in project management, including planning, prioritization, execution, analytical assessment, and performance management.
• Ability to analyze customer insights and market dynamics and connect tactics to customer engagement and business objectives.
• Excellent interpersonal skills and the ability to coordinate agency partners, key stakeholders, and cross-functional teams.
• Prior experience in HIV or another specialty market is advantageous.

People Leader Accountabilities

•Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. 

•Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. 

•Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. 

 

The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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