Associate Director, Consumer Marketing - EOE

Build our future together:

The Associate Director of Gastroenterology Consumer Marketing will have a passion for advancing patient education for people living with eosinophilic esophagitis (EoE). This individual translates EoE brand strategy into best-in-class execution – with primary ownership of the day-to-day development of the digital ecosystem, non-personal promotion, and patient engagement programs. Success in this role requires exceptional attention to detail, the ability to navigate a highly matrixed organization within an alliance brand, and a self-directed drive to turn strategy into flawless execution. This position reports to the Director, GI Consumer Marketing.

When & where:

Four days on-site in Sleepy Hollow, NY, and to travel up to 15% (including occasional weekend travel as needed)

Discover your role:

• Translating EoE brand strategy into flawless tactical execution the consumer non-personal promotion ecosystem — social, display, online video, audio, programmatic, and patient-facing materials — driving each asset from brief through medical/legal/regulatory approval and in-market launch.
• Owning the EoE consumer CRM program email content, cadence, segmentation, and personalization across the patient and caregiver journey to drive enrollment, engagement, and education.
• Owning the EoE website and content experience – keeping it discoverable across evolving search (SEO/SEM) and AI-driven environments and adopting new data and audience capabilities (including alliance-delivered precision-marketing platforms) to sharpen targeting.
• Managing the materials life cycle for consumer materials, ensuring 100% accuracy and compliance and anticipating the downstream implications of every change before anything is disseminated to patients. This includes Veeva/asset management.
• Managing multiple external agencies (creative, digital, media, production) across briefs, timelines, SOWs, and budgets – holding partners accountable to cost-efficient, strategically sound, and compliant deliverables.
• Supporting media planning and buying across digital and offline channels (TV/online video, programmatic and endemic display, social, and search) in partnership with the media AOR; contributing to channel, flighting, spending, and measurement decisions.
• Translating data from marketing mix models, campaign analytics, market research, and the EoE patient journey and consumer behavior into actionable optimizations and maintaining concise KPI dashboards and performance reporting for senior leadership.
• Serving as the day-to-day Regeneron consumer lead within the alliance – partnering closely with alliance counterparts, driving brand alignment and building consensus.
• Leading patient engagement and education programs, such as the patient/caregiver ambassador program, webinars, and signature initiatives from concept through measurement and learning.
• Partnering cross-functionally with Medical, Regulatory, Legal, Patient Support Services, Advocacy, Communications, HCP marketing, Sales, and Global partners to ensure a unified message across the consumer journey.
• Ensuring all marketing processes, programs, and materials are developed and administered consistently with corporate guidance and all regulatory, legal, and ethical guidelines.

This role requires:

• A bachelor’s degree (required); an MBA is a plus.
• 10+ years of progressive industry or relevant professional experience, including 3+ years of pharmaceutical/biotech marketing, product management, or DTC/consumer experience.
• Experience in Gastroenterology and/or Immunology preferred.
• Alliance / co-promote experience preferred.
• Demonstrated ability to manage multiple external agencies and navigate MLR/JRC review processes.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all  qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

 

Where necessary, we disclose salary ranges for roles in all countries in which we operate.  The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits.  Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.  If you have any questions, please speak with your recruiter. 

Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on‑site. Please speak with your recruiter and hiring manager for more information about on‑site expectations for your role and location.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually)

$157,200.00 - $256,600.00