品牌经理/市场经理

Assist in developing brand plan to achieve business objectives:

- Support the development of short and medium term marketing plans ensuring that business objectives are met or exceeded.

- Responsible for brand strategy, marketing activities, KOL engagement and budget management.

- Monitor the local competitive environment to identify business threats and opportunities and provide inputs to the development of business strategies / plans to address them.

- Development and execution of marketing activities to ensure meeting brand objectives with clear plans, objectives, goals and KPIs for own projects.

- Develop promotion materials to support marketing strategies.

- Maintain and update brand information and knowledge.

- Independently manage budgets of responsible marketing projects to ensure effectively meet business strategies and objectives.

Lead the conversation with different stakeholders to achieve brand objectives:

- Develop good communication with sales department to ensure the effective implementation of marketing strategy and key programs.

- Provide ad-hoc support to sales organisation in fulfilling brand objectives.

- Establish good relationship with other functions and to ensure strong communication and collaboration.

- Actively and openly contribute to the extra and inter-team collaboration to improve business performance and coordinate collaboration between different stakeholders

- Understand key customers’ needs, maintain and establish good relationship with national opinion leaders and key customers.

  
 

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Marketing and Market Research