辉瑞制药-品牌经理/市场经理-血友病-北京或上海

Responsibilities

Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

POSITION RESPONSIBILITIES

Accountable

Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;

Shared Accountability

BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree or above, major in Medical or Medicine  Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

• Functional/Technical Skills

• Acts Decisively

• Seizes Accountability

• Grows Self

• Change Agile

• Self Awareness

• Commits to “One Pfizer”

• Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

• Market, Customer, and Competitor insight

• Strategic and operational business/Market planning

• Market Execution

• Marketing Innovation

• Data analysis, interpretation and communication

• Performance and program metrics

  
 

  
 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research