辉瑞制药-品牌经理/市场经理-血友病-北京或上海

<p><b>Responsibilities</b></p><p><b>Execution of brand tactitcs </b>Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; <b>Develop brand promotional materials and training</b> Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; <b>Support to develop brand plan &amp; management &amp; cross-functional leadership</b> Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc</p><p><b>POSITION RESPONSIBILITIES </b></p><p><b>Accountable</b></p><p>Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;</p><p><b>Shared Accountability </b></p><p>BP &amp; Op Plan and influence sales targets and brand A&amp;P allocations; Develop marketing mix &amp; POA; Interface with cross-functional team;</p><p><b>EDUCATION AND EXPERIENCE </b></p><p><b>Qualifications: </b></p><p>Bachelor degree or above, major in Medical or Medicine  Good command of oral &amp; written English 1-3 years marketing experience or 2 years DM/local marketing experience</p><p><b>TECHNICAL SKILLS REQUIREMENTS</b></p><p>Indicate the technical skills required and/or preferred, as applicable.</p><p>Expect candidates to demonstrate these competencies:</p><ul><li><p>Functional/Technical Skills</p></li><li><p>Acts Decisively</p></li><li><p>Seizes Accountability</p></li><li><p>Grows Self</p></li><li><p>Change Agile</p></li><li><p>Self Awareness</p></li><li><p>Commits to “One Pfizer”</p></li><li><p>Peer Relationships</p></li></ul><p>Expect candidates to demonstrate these commercial /management competencies</p><ul><li><p>Market, Customer, and Competitor insight</p></li><li><p>Strategic and operational business/Market planning</p></li><li><p>Market Execution</p></li><li><p>Marketing Innovation</p></li><li><p>Data analysis, interpretation and communication</p></li><li><p>Performance and program metrics</p></li></ul><p>  <br /> <br /></p>&nbsp;&nbsp;<br>&nbsp;<br><p style="text-align:inherit"></p><p style="text-align:left"><span><span><span><span><span><span><span><span><span>Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.</span></span></span></span></span></span></span></span></span></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p>Marketing and Market Research<p></p><p></p>