Vx-Brand Manager-Beijing

<p><b>About Job</b></p><p>•    Support the development of brand strategy<br />支持品牌策略的制定<br />•    Plan and implement marketing campaigns in target group to increase market share and meet the growth ambition<br />在目标群体中计划和实施营销活动&#xff0c;以提高市场份额并满足增长目标</p><p>KEY ACCOUNTABILITIES:</p><p>1.    Participate in brand strategy and action plan development <br />参与品牌战略和行动计划的制定<br />2.    Understand and implement both strategic and tactical plan to realize market opportunities<br />了解并实施战略和战术计划&#xff0c;以实现市场机会 <br />3.    Take lead in the innovative Marketing programs development and drive execution excellence <br />领导创新营销方案的制定&#xff0c;推动卓越执行<br />4.    Manage budget within agreed limits<br />在既定的范围内管理预算<br />5.    Analyze and interpret existing and potential market conditions and make recommendations to management<br />分析和解释现有和潜在的市场条件&#xff0c;并向管理层提出建议<br />6.    Maintain good engagement with KOLs<br />与KOL保持良好沟通<br />7.    Develop Speaker management system and maintain operation excellence on speaker management<br />制定讲者管理制度&#xff0c;保持演讲者管理的卓越运作   <br />8.    Work closely with cross functional teams to ensure the success of cross functional initiatives including market research, education programs, sales training etc.   <br />与跨职能团队密切合作&#xff0c;确保跨职能方案的成功&#xff0c;包括市场研究、教育计划、销售培训等<br />9.    Collaborate with local marketing and sales colleagues and make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment<br />与区域市场和销售同事合作&#xff0c;确保销售人员了解正确、充分和更新的有关产品和外部环境的知识<br />10.    Stay up-to-date with current technologies and trends in Marketing programs, design tools and applications<br />了解前沿的市场营销计划、设计工具和应用的最新技术和趋势<br />11.    Maintain product competitors and health care environment knowledge<br />维护竞品和医疗行业相关知识<br />12.    Provide support to department projects and take initiative in creative ideas of execution excellence<br />为部门项目提供支持&#xff0c;并主动提出卓越执行的创意</p><p></p><p><b>About You</b></p><p>Education:<br />•    Bachelor Degree in Public Health, Medicine, Marketing or related field<br />公共卫生、临床医学或市场营销等相关专业学士学位</p><p>Experience &amp; knowledge:<br />•    At least 3-5 years working experience in product management<br />至少3-5年产品管理经验<br />•    Familiar with existing medical and biological products regulations and policies&#xff0c;knowledge of online marketing channels<br />熟悉目前的医药产品及生物制品相关法规、政策&#xff1b;熟识线上营销渠道知识<br />•    Solid working knowledge of market research, product sales and promotion activities<br />具备切实的市场调研、产品销售及推广活动等方面的工作知识</p><p>Core competencies:<br />•    Excellent communication skills and interpersonal skills,<br />具备优秀的沟通技巧及人际交往技巧<br />•     Experience in project management and event planning/execution is desired<br />项目管理和活动策划/执行方面的经验<br />•    Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans<br />能够进行数据分析&#xff0c;评估推广/策略活动及准备销售计划<br />•    Fluent in both English and Mandarin <br />中英文流利</p><p></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><h1>Pursue <i>progress</i>, discover <i>extraordinary</i></h1><p>Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.</p><p></p><p>At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.</p><p></p><p>Watch our <a href="https://www.youtube.com/watch?v&#61;SkpDBZ-CJKw&amp;t&#61;67s" target="_blank">ALL IN video</a> and check out our Diversity Equity and Inclusion actions at <a href="https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness" target="_blank">sanofi.com</a>!</p>