[Vision Care] Sr. Brand Manager - Astigmatism

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Seoul, Korea, Republic of

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for Sr. Brand Manager - Astigmatism to be in Seoul.

Purpose: Since debuting the world’s first disposable soft contact lens in 1987, J&J Vision Care has been helping patients to see better through ACUVUE® soft contact lenses. Serving more than 60 million patients a day across 103 countries with its eye health portfolio, ACUVUE® is the worldwide leader and #1 contact lens category leader in Korea. 

Will be responsible for leading ACUVUE Contact Lens business in Korea focusing on Clear Portfolio. ACUVUE owns clear strength in the Clear portfolio vs. competition and strives to lead the category growth. Among different portfolio under Clear, Astigmatism is the key growth engine for the business and strategic priority for longer term win for ACUVUE Brand. Sr. Brand Manager for Astigmatism will lead comprehensive marketing strategy/plans to drive growth of Astig portfolio, targeting to serve both consumers and eye care professionals in providing advanced vision care solutions. This role is critical to drive overall Clear Lens category penetration and consumption, and is an expansive role to influence the entire portfolio strategy beyond marketing to touch upon GTM, innovation, and trades.

In addition, this role has people leadership responsibility, managing the Brand Manager for Multifocal & Beauty, while owning the end-to-end brand marketing strategy and execution for the Astigmatism portfolio in Korea.

You will be responsible for:

• Develop comprehensive marketing & commercial strategy/plans for both consumers and eye care professionals
• Manage the planning & execution of annual marketing / commercial plans to drive penetration and consumption
• Develop integrated local consumer communication (75%) and/or adaptation global campaigns (25%), including digital, social, PR, and in-store POSM
• Design and implement integrated in-store activation strategy for optical stores in close partnership with all key cross-functional partners. 
• Work with Digital / CRM & Data engineering team to run data-driven marketing and ensure to serve our consumers based on consumer journey
• Oversee 3rd party agency relationships and work closely with them to strategically maximize their performance to drive consistent business results
• Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance to company objectives and optimize spendings for effective utilization of the investments.
• Be the POC for Astigmatism related discussions and projects within regional / global context
• Lead and develop Brand Manager (Multifocal & Beauty), providing coaching, direction and support to drive business results and talent growth.

Qualifications / Requirements:

• Bachelor’s degrees or above. 
• 10 to 15 years’ experience in Brand Marketing with preferred category in FMCG, Health Functional Food, Cosmetics
• Good knowledge of customer / B2B marketing is a plus (not a must)
• Strong knowledge of digital & brand marketing and media management
• Strong passion to win in a highly competitive market and to move projects ahead
• Being a bold individual leader with high self-motivation to advance & progress
• Analytical skills & marketing executional fundamentals
• Strong knowledge in strategic marketing planning, branding and product messaging for consumers, shoppers and professionals
• Fluent English and Korean skills in writing, verbal communication, and presentation
• Being a good communicator/collaborator to work cross-functionally

Legal Entity

Vision Care

Job Type

Regular

Application Documents

Free-form resume AND cover letter is required (in Korean or English).

Application Deadline

Open until the position is filled.

Notes

• Preference will be given to individuals subject to national veterans’ benefits and persons with disabilities upon submission of relevant documents as per applicable laws.
• Only candidates who pass the resume screening will be notified individually. However, notifications may be delayed due to company circumstances.
• If any false information is found in the application documents, the hiring may be canceled even after the offer is confirmed, and future applications may be restricted.
• Submitted documents will not be returned and will be deleted upon request.

 

 

Required Skills:

 

 

Preferred Skills:

Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Coaching, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Problem Solving, Product Management, Product Strategies