Vice President, Marketing

Summary:

We are seeking a Vice President of Marketing to lead our marketing strategy as we prepare to become a U.S. commercial vaccine company within the next 18 months. This role is critical to shaping our U.S. launch, building the marketing foundation for a first commercial product, and positioning the company for future global expansion.

The ideal candidate brings deep vaccine marketing experience, a strong understanding of the U.S. immunization landscape, and a proven track record of leading pre-launch and launch activities in a highly regulated environment. This leader will balance strategic vision with hands-on execution, building capabilities, teams, and processes appropriate for a first commercial launch. This individual should have demonstrated experience driving commercial demand across target audiences—including healthcare providers, consumers/patients, payers, and public health stakeholders—with a particular emphasis on consumer engagement strategies that build disease awareness and motivate vaccination behavior.

Essential Functions:

U.S. Launch & Commercial Strategy

• Lead the development and execution of the U.S. marketing strategy for our initial vaccine launch, including disease awareness, brand positioning, and go-to-market planning.
• Develop differentiated value propositions grounded in clinical data, public health impact, and real-world evidence.
• Partner closely with the Chief Commercial Officer to align marketing strategy with overall commercial, sales, and market access plans.

Vaccine & Immunization Expertise

• Apply deep understanding of the U.S. vaccine ecosystem, including immunization schedules, CDC/ACIP considerations, public health stakeholders, and provider types.
• Design marketing strategies that address the unique dynamics of vaccine adoption, including site-of-care complexity, and public trust.
• Collaborate with Medical Affairs and Regulatory to ensure compliant, scientifically sound communications.
• Partner with Government Affairs and Policy teams to ensure marketing strategies account for evolving immunization policy, public funding mechanisms, and advocacy stakeholder dynamics.
• Collaborate with HEOR and Market Access to develop evidence-based value narratives and payer-facing materials that support formulary positioning and access.

Brand & Portfolio Marketing

• Establish the company’s commercial brand and narrative as we transition from a development-stage biotech to a commercial organization.
• Lead brand development, messaging, and omnichannel promotional strategy across HCP, payer, and patient audiences.
• Design and execute integrated omnichannel engagement strategies spanning personal promotion, digital channels, and non-personal promotion to optimize customer reach, frequency, and impact across the vaccine adoption journey.
• Develop digital-first engagement models for hard-to-reach HCP segments, including pharmacists and public health practitioners critical in vaccine delivery.
• Develop and execute consumer/patient engagement strategies—including disease awareness campaigns, direct-to-consumer (DTC) advertising, and health literacy initiatives—that drive vaccination demand at the population level.
• Build multi-audience demand generation strategies that create a pull-through effect across HCPs, consumers, payers, employers, and public health decision-makers to maximize vaccine adoption.
• Partner with Patient Advocacy organizations and community health stakeholders to inform patient-centric messaging and overcome barriers to vaccination, including vaccine hesitancy and health equity gaps.
• Develop lifecycle and indication expansion strategies to support future growth and pipeline advancement.

Market Insights & Analytics

• Lead market research, customer insights, and competitive intelligence to inform launch readiness and ongoing optimization.
• Define KPIs and performance metrics to measure marketing effectiveness and launch success.
• Leverage data analytics and AI-powered tools to enhance competitive intelligence, identify prescriber behavior patterns, and inform real-time marketing optimization decisions.

Team, Infrastructure & Capability Building

• Build and lead a high-performing marketing organization, scaling the team and capabilities over time.
• Establish agency partnerships and external vendors to support launch execution. Build and manage a high-performing agency roster with clear scopes of work, performance metrics, and governance structures that drive accountability and cost efficiency.
• Implement marketing processes, governance, and operating models consistent with U.S. commercial and regulatory requirements.
• Implement marketing operations infrastructure including project management systems, digital asset management (DAM), and content supply chain processes designed for scale and speed-to-market.
• Own the marketing budget, ensuring disciplined resource allocation across brand, digital, and promotional investments with clear ROI measurement and launch investment frameworks.

Future Global Expansion

• Design U.S. marketing strategies with future global scalability in mind.
• Partner cross-functionally to support early planning for potential international expansion, including global brand frameworks and knowledge transfer.

Digital Innovation & AI-Enabled Marketing

• Champion the integration of AI and emerging technologies into marketing workflows to improve quality, speed, cost efficiency, and decision-making across the marketing organization.
• Evaluate and deploy AI-powered tools for content creation, personalization, competitive intelligence, and customer engagement—ensuring all applications comply with regulatory and MLR requirements.
• Leverage generative AI to accelerate content development cycles, enable omnichannel personalization at scale, and streamline the Medical-Legal-Regulatory (MLR) review process.
• Establish an AI-informed marketing operations model that uses predictive analytics to optimize targeting, message sequencing, and media mix allocation.
• Identify opportunities to use AI and automation to reduce agency costs, accelerate time-to-market for promotional materials, and improve ROI across marketing investments.
• Partner with IT, Data Science, and Commercial Operations to build a connected, data-driven marketing ecosystem from the ground up.

Requirements: 

• Bachelor’s degree required; advanced degree (MBA, MS, PhD) preferred with 15+ years of progressive marketing experience in biotech or pharmaceuticals.
• Other combinations of education and/or experience may be considered
• Significant experience in vaccine marketing, including U.S. launch experience.
• Demonstrated success leading pre-launch and first-launch marketing efforts.

Preferred Qualifications:

• Experience building a marketing organization in a pre-commercial or first-launch biotech environment.
• Track record of leading omnichannel marketing strategies integrating digital, non-personal, and field-based promotion.
• Experience managing complex agency rosters and marketing vendor ecosystems across creative, media, digital, and analytics functions.
• Familiarity with AI/ML applications in marketing, including content generation, customer segmentation, predictive analytics, and campaign optimization.
• Demonstrated fluency in marketing analytics, including KPI frameworks, attribution modeling, and data-driven optimization.
• Experience with MLR processes and demonstrated ability to partner effectively with Medical and Legal/Regulatory in a compliant promotional environment.
• Strong executive presence with the ability to influence C-suite stakeholders and represent the marketing function on cross-functional leadership teams.
• Proven experience driving commercial demand generation across both HCP and consumer/patient audiences in a regulated healthcare environment, including DTC, disease education, or unbranded awareness campaigns.
• Public health marketing or disease awareness campaign experience preferred