Trade Marketing Manager

<h3>Job Title</h3>Trade Marketing Manager<p style="text-align:inherit"></p><h3>Job Description</h3><p><b>Job Purpose:</b></p><p>The Trade Marketing Manager, Personal Health, is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans.<br />This role partners closely with Sales, Marketing, Category, Demand Planning, and Supply Chain to accelerate sell-in, sell-through, and sell-out while maximizing trade investment ROI and strengthening Philips’ in-store and digital retail presence.</p><p></p><p><b>Key Responsibilities</b></p><p><b>Channel &amp; Customer Activation</b></p><ul><li>Translate Personal Health category strategies (G&amp;B and OHC) into channel- and customer-specific trade activation plans and product portfolio.</li><li>Support Key Account Managers in Joint Business Planning (JBP) with major retailers.</li><li>Ensure alignment between brand priorities and customer needs, driving win‑win commercial outcomes.</li></ul><p></p><p><b>2. Trade Promotion &amp; In-Store Execution</b></p><ul><li>Plan, execute, and track trade promotions, seasonal activations, exclusives, and bundle offers in line with Philips PH pricing and promotion guidelines.</li><li>Own the trade marketing calendar, coordinating promo phasing, visibility programs, and store execution.</li><li>Drive in-store excellence through POSM deployment, planograms, demo programs, and retail staff education for Personal Health products.</li></ul><p></p><p><b>3. Go-To-Market &amp; Product Launch Excellence</b></p><ul><li>Lead trade readiness for Personal Health product launches, including sell‑in decks, trade stories, SKU prioritization, pricing &amp; promo mechanics, and visibility plans.</li><li>Partner with Marketing and Category teams to ensure consistent brand messaging at the point of sale, both offline and online.</li><li>Coordinate with Demand Planning and Supply Chain to mitigate supply risks and ensure launch success.</li></ul><p></p><p><b>4. Trade Investment &amp; Budget Management</b></p><ul><li>Own the trade marketing budget for Personal Health; ensure disciplined planning and tracking.</li><li>Evaluate promotion effectiveness and ROI, using sell-out data and post‑evaluation to optimize future investment.</li><li>Ensure adherence to Philips internal controls, approval processes, and audit requirements.</li></ul><p></p><p><b>5. Shopper, Market &amp; Competitive Insights</b></p><ul><li>Analyze sell-out data, shopper behavior, and category performance to identify growth opportunities by channel and retailer.</li><li>Monitor competitor activities (pricing, promotions, displays, NPDs) in the Personal Health category and share actionable insights.</li><li>Use insights to continuously improve GTM effectiveness and trade activation quality.</li></ul><p></p><p><b>6. Sales Enablement &amp; Stakeholder Collaboration</b></p><ul><li>Act as the bridge between Sales and Marketing, ensuring clear alignment on priorities, execution standards, and KPIs.</li><li>Develop and localize sales tools such as trade decks, promo mechanics, launch toolkits, and execution guidelines.</li><li>Manage agencies and external partners to deliver high‑quality, on-time trade execution.</li></ul><p></p><p><b>Qualifications &amp; Experience</b></p><ul><li>Bachelor’s degree in Marketing, Business, or related discipline</li><li>&gt;10 years of experience in Trade Marketing, Commercial Marketing, or Sales within FMCG / Consumer Electronics / Healthcare Consumer Products</li><li>Strong understanding of HK retail landscape and omni-channel execution</li><li>Experience managing trade budgets and complex promotions</li><li>Analytical, structured, and execution-focused mindset</li></ul><p></p><p><b>Key Competencies</b></p><ul><li>Commercial &amp; shopper-centric thinking</li><li>Strong cross‑functional collaboration</li><li>Data-driven decision making</li><li>Retail &amp; channel execution excellence</li><li>Stakeholder influence and ownership mindset</li></ul>