Sr Product Marketing Manager – Software Platform

What if the next product you help to build and launch could help millions of parents feel more confident, reassured, and supported during some of the most important moments of their lives?

At Philips Avent, we're reimagining baby monitoring through cutting-edge IoT, breakthrough software innovation, and value-added digital services, which allows us to transform trusted hardware products into intelligent connected experiences used by families around the world.

The Role

As a Sr Product Marketing Manager – Software Platform, you will work on driving the transformation of our Baby Monitor portfolio into a connected ecosystem which offers products and services to our user base.

You will be the main force behind our app roadmap and will unlock new business models including freemium, rental and subscription services, whilst maximizing the value extraction of our existing portfolio of connected parenting solutions.

You are passionate about digital solutions and using AI to bring meaningful innovations to parents around the world and will be the main catalyst of our digital parenting ecosystem.

You will be seasoned in portfolio management and have led a multiple million global portfolio. You will be dynamic by nature, have a passion to explore the unknown, and a hunger for commercial success.

You will:

• Bridge boundaries across the organization
• Focus on the customer at every step of the way
• Have a hands-on approach while defining the bigger strategic picture
• Share the passion to improve the lives of the 20M families we support

In this role, you have the opportunity to be part of our Product Marketing team.

You are offered an attractive balance of Strategic thinking, Hands-on activity and an international business environment

You will:

• Take consumer insights, needs and innovation ideas through to proposition development and market introduction
• Collaborate with local markets across the world
• Ensure our app and baby monitoring solutions answer consumer needs around the world
• Drive new business models
• Manage business priorities
• Set up the portfolio for strong growth in the coming years

The Business Context

The Mother & Child Care domain is rapidly changing with Millennial and Generation Z consumers who are looking for new ways in which they engage with brands, experience products and gain professional support.

The Philips Avent business is the global leader in Infant Care and is looking to further disrupt itself and become more relevant to its customers, both in the consumer and professional channels.

You are responsible for

The Sr Product Marketing Manager – Software Platform is the global upstream lead for key new product introductions.

You will:

• Leverage the existing portfolio
• Create and execute a clear strategy and innovation funnel
• Bring greater health and wellbeing to parents
• Drive the roadmap and commercialization of our connected app
• Manage the central platform supporting all smart baby monitors
• Work with a global development team
• Leverage internal and external partners to accelerate our strategic ambition

You are a part of :

As Sr Product Marketing Manager you will be part of the Global Product Marketing Team within the Philips Avent business.

Philips Avent is a leading brand in the Mother & Childcare domain, delivering products and services that support parents in the healthy development of their baby.

You will be working in a network of various stakeholders based in The Netherlands, Hong Kong, Shenzhen and Country organizations around the world

To succeed in this role, you should have the following skills and experience :

• Bachelor or Master’s degree in Marketing, Business Administration or related fields;
• Relevant work experience in product marketing of digital consumer propositions
• Proven track record in developing and launching apps or other (consumer) software solutions
• Strong commercial acumen (active P&L knowledge, portfolio optimization, quality mindset)
• Fluent English

Also, these following skills and competencies will help you succeed :

• Experience in commercializing software and/or IoT solutions, including disrupting traditional business models
• Strong affinity with leveraging AI in innovation
• Data driven decision making
• Ability to identify and validate consumer and customer needs
• Excellent communicator and presenter
• Ability to influence and drive priority across the enterprise 
• Strong conceptual and analytical skills and the passion to drive business growth;
• Ability to think creatively and to be pragmatic and self-starting;
• Strong leadership skills and interpersonal skills
• Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the market, cross business, and cross function