Sr. Marketing Manager, Health Systems

<p><span style="color: #222222;"><strong>Senior Marketing Manager, Health Systems </strong></span></p> <p> </p> <p><span style="color: #222222;"><strong>About the Role:</strong></span></p> <p><span style="color: #222222;"><strong><br></strong>Join Natera as an Senior Marketing Manager for Health Systems to play a critical role in an innovative new business unit supporting our largest customers, health systems. This is an exciting time at Natera and we are actively building capabilities and solutions to partner strategically with these large customers. This role will be critical to helping us shape the way we go-to-market. Reporting to the Head of Marketing, Health Systems, you will oversee marketing efforts that support marketing communications, marketing operations and sales B2B assets development.</span></p> <p> </p> <h3><span style="color: #222222;"><strong>Primary Responsibilities:</strong></span></h3> <p> </p> <ul> <li style="color: #222222 !important;"> <p><span style="color: #222222;"><strong>Marketing B2B assets development: </strong>Partner with the Strategic Account Management (SAM) team, and cross functionally, to build out assets to support our B2B strategy with health system customers.  </span></p> </li> <li style="color: #000000 !important;"> <p><span style="color: #000000;"><strong>Marketing communications:</strong> Drive all marketing communications efforts for the Health Systems BU, interfacing across the organization to make sure the organization is updated on Health System progress.  Coordinate all communications for SAMs, work with our social media and website teams to update those areas and help the organization infuse Health System messaging across the company.  </span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;"><strong>Marketing operations: </strong>Responsible for overseeing the budget, medical legal review efforts, vendor and legal oversight, graphic design and agency collaboration and sales analytics and applications as they pertain to marketing efforts.  </span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;"><strong>Conference and non-personal promotion</strong>:  Oversee all operations in regards to national trade associations and societies memberships, conference and event activities and promotional content through these entities.  </span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;"><strong>Change agent: </strong>Stay abreast of health care trends that are impacting these large Health System customers and be the agent of change across Natera to educate others about these unique customers.  </span></p> </li> </ul> <p> </p> <h3><span style="color: #222222;"><strong>Qualifications:</strong></span></h3> <p> </p> <ul> <li> <p><span style="color: #222222;">Education:</span></p> <ul> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.</span></p> </li> </ul> </li> <li> <p><span style="color: #222222;">Experience:</span></p> <ul> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Experience in life sciences, health technology, or diagnostics is required.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Oncology experience is preferred.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Experience with health system marketing is strongly preferred. </span></p> </li> </ul> </li> </ul> <p><span style="color: #222222;"> </span></p> <h3><span style="color: #222222;"><strong>Knowledge, Skills, and Abilities:</strong></span></h3> <p> </p> <ul> <li style="color: #222222 !important;"> <p><span style="color: #222222;">High integrity and strong interpersonal skills to build lasting relationships with stakeholders.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Excellent project management skills with strong attention to detail and ability to manage timelines effectively.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Proven ability to synthesize health care trends and clinical information and develop concise, impactful promotional materials.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Collaborative mindset with the ability to lead and align cross-functional teams.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Familiarity with digital marketing channels and field marketing tactics is a plus.</span></p> </li> <li style="color: #222222 !important;"> <p><span style="color: #222222;">Proficiency in Google Suite, Microsoft PowerPoint, Excel, and CRM platforms like Salesforce.</span></p> </li> </ul> <p> </p> <p><span style="color: #222222;"><strong>Location: Remote - Must be willing to travel up to 20% </strong></span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description">The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.</div><div class="title">Remote USA</div><div class="pay-range"><span>$133,600</span><span class="divider">—</span><span>$167,000 USD</span></div></div></div><div class="content-conclusion"><p><strong>OUR OPPORTUNITY</strong></p> <p>Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.</p> <p>The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.</p> <p><strong>WHAT WE OFFER</strong></p> <p>Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!</p> <p>For more information, visit <a href="http://www.natera.com/" data-cke-saved-href="http://www.natera.com/">www.natera.com</a>.</p> <p>Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.</p> <p>All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.</p> <p><em>If you are based in California, we encourage you to read this important information for California residents. </em></p> <p>Link: <a href="https://www.natera.com/notice-of-data-collection-california-residents" target="_blank">https://www.natera.com/notice-of-data-collection-california-residents/</a></p> <p>Please be advised that Natera will reach out to candidates with a @<a href="http://natera.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=http://natera.com&source=gmail&ust=1657718972773000&usg=AOvVaw3zRwaIiu7070kJKNG4hjRm">natera.com</a> email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.</p> <p>For more information:<br>- <a href="https://www.bbb.org/article/tips/12261-bbb-tip-employment-scams" target="_blank">BBB announcement on job scams</a> <br>- <a href="https://www.fbi.gov/investigate/cyber" target="_blank">FBI Cyber Crime resource page</a> </p></div>