Sr. Global Product Marketing Manager
Becton Dickinson
This listing was originally posted on Becton Dickinson's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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Upgrade to Pro — $25/moBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
The Senior Global Product Marketing Manager – Lab Specimen Management, will play a pivotal role within BD’s Lab Specimen Management business, leading global commercial strategy and execution for one of our most critical product platforms. Urine is a fundamental diagnostic specimen that enables timely detection, diagnosis, and monitoring across a wide range of conditions—making high‑quality collection essential to patient care. This role is responsible for the strategic direction, portfolio management, and financial performance of the BD Vacutainer® Urine Collection Portfolio – a high-growth market segment offering significant opportunity to drive and accelerate global expansion.
This individual will identify growth opportunities, align collaborators around a clear strategic roadmap, and partner cross functionally to advance market development efforts and commercial initiatives that elevate BD’s leadership in the urine collection market. The role is essential to accelerating global growth and strengthening BD’s leadership position in this high‑potential segment.
Responsibilities
Portfolio Leadership & Commercial Strategy
Lead global management of the BD Vacutainer® Urine Collection portfolio, including commercial strategy, financial performance, demand planning, and product lifecycle oversight.
Develop and deliver annual global strategic and marketing plans, providing direction and frameworks for regional teams to localize and implement.
Analyze market, customer, and competitive trends and insights to shape global strategy and identify growth opportunities.
Marketing Excellence
Define and maintain global market segmentation, prioritization, and customer targeting frameworks to guide focused commercial execution.
Establish portfolio positioning, differentiated value propositions, and core messaging platforms to ensure consistency and impact across regions.
Lead development of global campaigns and marketing assets that communicate core messaging and enable strong regional execution of global strategy, including messaging toolkits, value frameworks, and sales enablement assets.
Innovation & New Product Development
Identify and evaluate new product development opportunities that align with customer needs and BD’s innovation strategy, supported by robust cases that quantify commercial potential, including market size, customer requirements, competitive landscape, pricing, and projected financial impact.
Partner with R&D, Medical Affairs, HEOR, and regional experts to ensure new product concepts are clinically relevant, economically differentiated, and aligned to global needs.
Evidence Generation & Market Shaping
Identify global evidence needs and partner with Medical Affairs and HEOR to define data requirements that strengthen clinical, operational, and economic value.
Support development and execution of evidence generation plans, including key studies and real‑world data initiatives that enable market adoption.
Engage KOLs and strategic influencers to validate insights and disseminate evidence across priority channels and markets.
Lead BD’s presence at scientific and industry conferences, guiding abstract development, presentations, and other activities that amplify evidence and support market development.
Cross-Functional & Regional Collaboration
Serve as the global marketing lead, partnering closely with regional marketing, sales, R&D, Medical Affairs, HEOR, Operations, Finance, and Regulatory teams to enable alignment and flawless execution.
Guide regional marketing teams on portfolio strategy, messaging, pricing guidelines, product launches, and tactical campaign plans.
Governance, Compliance & Organizational Excellence
Ensure global adherence to BD policies, quality systems, brand standards, and business ethics.
Model and reinforce a culture of accountability, data‑driven decision‑making, and high‑performance collaboration across teams.
Contribute to organizational capability building by sharing insights, standard processes, and strategic direction with global and regional collaborators.
Qualifications
Education:
BS/BA in business, science, marketing, or health care required
MBA is strongly desired
Experience:
At least 5 to 8+ years’ of relevant marketing or commercial experience in life sciences, biotechnology, or another healthcare field with a consistent track-record of performance and results required
Knowledge, Skills and Abilities:
Strong strategic and analytical problem solver with the ability to synthesize data, identify trends, and translate insights into clear commercial strategies.
Deep customer orientation with a demonstrated ability to uncover unmet needs and shape solutions that drive value.
Proven execution capability with excellent prioritization, organization, and project management skills in fast‑paced, matrixed environments.
Effective cross‑functional collaborator with strong influencing skills and the ability to build trust across teams and levels.
Exceptional communication and presentation skills, with the ability to convey complex ideas clearly to diverse audiences.
Creative, curious, and innovative approach; able to think creatively, challenge assumptions, and explore bold ideas.
Strong decision‑making and leadership presence, including managerial courage to ask difficult questions and address issues proactively.
Flexibility to travel globally up to ~15% of the time.
At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$143,300.00 - $236,500.00 USD AnnualExplore related positions you might be interested in
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