Specialist, Business Analyst – Content Workflow & Platform Enablement (Adobe Workfront)

Job Description

Specialist, Business Analyst – Content Workflow & Platform Enablement (Adobe Workfront)

The Opportunity

• Based in Hyderabad, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

• Be part of an organization driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.

• Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.

Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.

A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centers.

About Digital Human Health (DHH) 

Digital Human Health (DHH) connects technology, data, and people to

enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models that enable flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment. 

Within DHH, Content Enablement & Execution focuses on improving how content is planned, created, reviewed, delivered, and reused—driving speed, quality, compliance-by-design, and scalable omnichannel execution.

 

Role Purpose:

Own analysis and redesign of US content creation and development workflows, translating business needs into scalable process models and Workfront-enabled solutions that improve visibility, cycle time, accountability, and adoption. 

Scope of Ownership & Adjacent Responsibilities 

• Drive end-to-end workflow analysis (intake → production milestones → approvals/handoffs) and define future-state models.
• Translate workflow needs into requirements, user stories, and acceptance criteria that enable reliable platform configuration and delivery. 
• Partner with US Marketing/Creative/Agencies and IT teams to align operating models and change adoption. 
• Support metrics definition (throughput, cycle time, workload) and ensure reporting needs are embedded in designs. 

Key Responsibilities 

Content Creation & Development Process Analysis 

• Analyze current-state US content creation and development workflows including intake, briefing, reviews, approvals, handoffs, and milestones.
• Assess execution within Adobe Workfront and connected tools; identify pain points, inefficiencies, and simplification opportunities. 
• Define future-state process models to improve visibility, cycle time, accountability, and scalability; document roles and governance. 

Business Requirements & Workflow Definition 

• Elicit, document, and manage business requirements for content workflows, templates, intake forms, and automation within Workfront and related platforms.
• Translate needs into functional requirements, user stories, and acceptance criteria. 
• Create and maintain process flows, workflow diagrams, data definitions, and business rules accessible to technical and non-technical stakeholders. 

Stakeholder Partnership 

• Act as liaison between US Marketing, Creative, Agencies, Compliance partners (as applicable), and IT teams.
• Facilitate workshops and working sessions to align stakeholders on workflow changes, priorities, and success measures. 
• Support adoption by communicating process updates, usage expectations, and day-to-day impacts. 

Agile Delivery Support 

• Collaborate with product owners and delivery teams to refine and prioritize backlogs for workflow and Workfront enhancements.
• Support sprint planning/refinement by ensuring requirements are clear, testable, and implementation-ready. 
• Validate delivered configurations/features against requirements and business expectations. 

Operational Readiness & Adoption 

• Contribute to user guidance, training materials, and reference documentation for workflows and Workfront usage.
• Support pilots and phased rollouts across US teams and agencies; gather feedback and recommend iterative improvements. 
• Help define and track success metrics such as throughput, cycle time, rework rates, and adoption. 

What Success Looks Like 

• Clearly documented future-state workflows adopted across teams and agencies.
• Reduced cycle time and improved throughput through simplified, standardized processes. 
• High-quality requirements leading to predictable delivery and fewer downstream changes. 
• Operational visibility via dashboards/reports that stakeholders trust and use. 

Qualifications & Experience 

Education 

• Bachelor’s degree required; Master’s degree preferred. 

Experience 

• 4–5+ years of relevant experience as a Business Analyst supporting content, marketing, or workflow-driven operations.
• Strong ability to analyze, document, and improve business processes and system-enabled workflows. 
• Experience translating business needs into workflow requirements, user stories, and system configurations. 
• Proven stakeholder engagement and facilitation skills across cross-functional business and technical teams.
• Familiarity with Agile ways of working and requirements practices (user stories, acceptance criteria, backlog refinement). 

Preferred / Nice to Have 

• Hands-on experience with Adobe Workfront (workflow, templates, intake, reporting).
• Exposure to US marketing, creative, or agency-based content operating models. 
• Familiarity with content lifecycle management, digital asset management, or related martech platforms. 

Key Competencies 

• Structured problem solving and process design
• Stakeholder facilitation and crisp documentation 
• Systems thinking across people/process/platform 
• Outcome orientation (cycle time, adoption, visibility) 

#HYDIT2025

Required Skills:

Asset Management, Benefits Management, Management System Development, Product Management, Requirements Management, Stakeholder Relationship Management, Strategic Planning, System Designs

Preferred Skills:

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Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

06/8/2026

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