Social Media Specialist
Thermo Fisher Scientific
This listing was originally posted on Thermo Fisher Scientific's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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OfficeJob Description
About the Role
We’re looking for a tactical, action-oriented Social Media Specialist to join our growing Digital Marketing Team. This role will execute and optimize multi-channel digital campaigns across SEM, Social, Display, YouTube, and Reddit across Patient, HCP, and Lab segments with the goal of ensuring continuous and efficient campaign deployment, optimization, and reporting across all channels.
Campaign Execution
· Paid Social (Meta, LinkedIn, YouTube, Reddit):
· Apply data-driven insights and learnings from team for effective campaigns optimization and A/B testing.
· Launch, execute, and report on paid and organic social media campaigns. This includes monitoring budget to forecast, week-to-week analysis, and reports on performance across patient, lab and HCP audiences.
· Support and work closely with Digital Media and Partnerships Manager in preparing reports for stakeholders and leadership
· SEM (GoogleAds):
· Work closely with the Digital Media and Partnerships Manager on executing and optimizing all global SEM campaigns, ensuring alignment with business goals
· Execute and optimize SEM campaigns weekly. This includes keyword and search term optimizations, aligning budget to forecast daily, and performance reporting across Allergy Insider and Commercial accounts.
· Align and optimize SEM ad copy to top performing ad copy across other channels such as social media, SEO, and AI prompts. Monthly reporting should highlight changes made.
· Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven decisions
· Be available during off-hours to participate in meetings with team members based in the US
· Provide status updates and streamlined communication to the supervisor and business partners to set expectations on timelines, accomplishments, open questions and risks.
Performance Optimization
Reporting & Analytics
How will you get here? Education & Experience
· Experience launching, execution and reporting on digital channels (organic and paid) with knowledge of best practices for social media platforms, SEM, and display.
· Understanding of how digital ecosystem works together, particularly with learnings across Social, SEO/AI, SEM, and Display
· Excellent verbal and written communication skills
· Collaboration with cross-functional teams on crafting engaging content.
· Excellent project management, prioritization across tasks, and tactical execution skills
· Healthcare experience preferred.
· Self-motivated, detail-oriented, results-driven personality.
· Has leveraged platforms such as ChatGPT, Adobe Analytics, Adobe Ad Cloud, Meta Ads manager, Google AdWords, Flashtalking (or some display ad network), and Sprinklr.
· Excellent verbal and written communication skills as well as organizational abilities to prioritize multiple tasks at once and problem-solving as challenges arise.
· Basic knowledge of creative requirements for paid media (ad specs, best practices)
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