SFE & CRM Manager
Verona Pharma
This listing was originally posted on Verona Pharma's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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The position
The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders.
What will you do
SFE cycles and execution enablement: Coordinate and govern cross market SFE cycles, including segmentation, targeting, Multi-Channel Cycle Plan (MCCP), call planning logic, and incentive related guardrails.
Governance and strategy: Maintain and evolve the market CRM and SFE governance framework, standards, and operating model. Represent market needs in regional forums and translate market requirements into harmonized enhancements and user stories.
Platform ownership: Serve as the primary CRM specialist for the markets. Ensure CRM capabilities support SFE and commercial execution. Drive continuous improvement in partnership with Business Practice Managers, IT, and other stakeholders.
Demand and prioritization management: Own intake, prioritization, and sequencing of CRM and SFE requests across assigned markets, balancing global standards, regional priorities, and local needs.
Collaboration: Align priorities and implementation plans with commercial and cross functional teams.
Operations and enablement: Execute day-to-day operational tasks in the market and support execution excellence. Support training and onboarding, act as the escalation point for CRM queries, and monitor system stability in coordination with IT, regional and global support teams.
Data quality and compliance: Lead master data governance and data quality standards across assigned markets. Ensure accurate and compliant customer master data, hierarchies, and activity records. Proactively identify and address data risks and improvement opportunities.
Releases and change management: Coordinate CRM releases, testing, and change activities across markets. Deliver change communications, training, and adoption tracking. Maintain documentation, guidance, and onboarding materials.
SFE insights and performance enablement: Enable SFE performance tracking by ensuring CRM data supports segmentation, targeting, call planning, and omnichannel KPIs. Partner with analytics teams to translate insights into improved field execution.
Qualifications, skills & experience required
Degree in Business, Marketing, IT, Data & Analytics, or a related field.
CRM, MarTech, digital, or data certifications preferred.
Proven experience in CRM administration (for example, Salesforce or Veeva).
Experience in CRM, commercial operations, MarTech, or related roles, ideally within pharma or healthcare.
Exposure to data governance, system releases, and multi-country stakeholder engagement.
Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows.
High attention to data quality, compliance, and detail.
Ability to translate business needs into clear requirements and practical solutions.
Strong stakeholder management and communication skills.
Hands on, structured, and solution-oriented working style.
Coaching mindset with an analytical and continuous improvement focus.
Required Skills:
Biopharmaceutical Industry, Continuous Process Improvement, Data Governance, Documentation Systems, Governance Framework, IT Demand Management, IT Project Lifecycle, Marketing, Marketing Automation, Measurement Analysis, Prioritization, Program Management, Stakeholder Engagement, Stakeholder Management, Strategic Management, Strategic PlanningPreferred Skills:
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Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
No relocationVISA Sponsorship:
NoTravel Requirements:
No Travel RequiredFlexible Work Arrangements:
HybridShift:
Not IndicatedValid Driving License:
NoHazardous Material(s):
n/aJob Posting End Date:
05/4/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
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PHARMACEUTICAL
Small molecules for respiratory indications
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