Purpose

This individual will be responsible and accountable for end-to-end brand management for Hepatology to drive growth and meet business and profitability objectives through development and effective execution of marketing strategies as well as excellence in deployment of operational plans, salesforce tactical implementation.

This individual is also expected to manage complexity of internal control frameworks, local operating procedures, and alignment with the promotional and marketing guidelines.

Responsibilities

Performance Measures

• Develop the annual and three-year marketing strategy for the assigned portfolio, drive business growth, and proactively identify key opportunities and develop innovative and strong plan

• Provide on-going analysis/conclusions of the competitive environment that have potential impact to business and support with relevant action plans

• Ensure demand forecast and financial forecast are accurate, up to date and aligned to assumptions made

• Evaluate and develop long, medium, and short-term marketing plans and budgets to ensure all marketing costs are reviewed and controlled within agreed parameters and marketing spends are delivering positive ROI

• Ensure effective cross functional engagement and alignment of strategies/plans with other internal functions including Commercial, Medical Affairs, Corp/Govt Affairs, Regulatory, Pricing, Market Analysis and Supply Mangers/Demand Managers to ensure outstanding execution.

• Work with Medical to develop & implement External Experts (EE) engagement strategy leveraging available face-to-face and digital channels to support brand strategy.

• Responsible for supporting salesforce through providing materials, key tactical plan and trainings

• Where relevant develop and execute Tender/Govt Procurement/Govt Listings Strategic Plans strategy with cross functional team

• Develop and drive content for digital and MCM activities

• Stakeholders engagement to manage senior leaders and cross functional teams.

• Ensuring effective adherence and implementation of Governance processes and policies.

• Develop and execute above industry standard disease awareness campaign with focused in consumer journey and robust understanding of media, social media and consumer activation channels

Metrics

• To lead pre-launch planning and execution of launch plan for the brand in close partnership with cross-functional stakeholders (e.g. medical, supply, quality, market access)

• To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies.

• To drive growth and performance by brand and therapy area in the short, medium, and long term

Why You?

Qualifications

• Bachelor’s Degree in Science, Pharmaceutical or Business

• Must possess sales and product management experience and ideally in launching brands in pharma.

• Prior experience in Hepatology therapy area is preferred.

• Min. 3 years of marketing experience in Pharmaceutical industry

• Experience in end to end brand management

• Strong Business and scientific acumen- Sound facilitator and assertive skills

• Excellent interpersonal and communication skills

• Has demonstrated planning ability and strong organizational skills

• Strong analytical and project management skill

• Self-starter and solution oriented

• Has demonstrated professional and ethical behavior

• Ability to work independently

• Has demonstrated integrity in previous roles- Sound judgement

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

 

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

 

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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