Senior Product Manager - Cardiology Ultrasound

Job Title

Senior Product Manager - Cardiology Ultrasound

Job Description

The Product Manager is responsible for driving comprehensive product strategy and lifecycle management, integrating in-depth customer feedback and market analysis to achieve commercial success and meet strategic objectives, working under limited supervision. The role strategically defines and drives product, software, and lifecycle management roadmaps aligned with portfolio marketing strategies, ensuring optimal performance-cost balance and adherence to timelines. The role optimizes product strategies, enhances profitability and market penetration through regional collaboration, ensures adherence to PDLM guidelines and aligns marketing strategies with global markets. The role facilitates strategic planning to achieve KPIs, analyzes market trends, and oversees testing protocol development for accurate evaluations.

Job Responsibilities:
• Oversees the entire E2E lifecycle management process to align with business strategies, market demands, and future portfolio changes. Reviews and finalizes value propositions and approves business cases to effectively communicate the benefits and justify investments, ensuring alignment with strategic objectives and supporting decision-making processes.
• Defines and manages the product roadmap and development lifecycle from concept to launch using Product Development Lifecycle Management (PDLM) frameworks, ensures timely delivery, cost-performance balance, financial viability, etc. oversees market readiness, and ensures the completion of deliverables such as feature descriptions, value propositions, and costing materials.
• Owns the development and execution of the claims roadmap by collaborating with cross-functional teams to prioritize validated claims based on market trends and regulatory requirements, while continuously optimizing the strategy through analysis of competitor activity, customer insights, and compliance needs.
• Builds and manages relationships with key opinion leaders (KOLs) to align their insights and advocacy with product strategy, driving engagement through advisory boards and educational initiatives to enhance product credibility, market influence, and thought leadership while measuring impact on market adoption and positioning.
• Drives product launch plans and supports regional local launch plans by assisting in the creation of local go-to-market strategies and collaborating with multiple cross-functional stakeholders to ensure cohesive and effective market entry.
• Guides and drives new product development from inception to final release, ensures optimal performance and pricing for target market segments, interacts with Innovation, R&D, design agencies, manufacturing units, suppliers, marketing management, communication teams, and international sales, and serves as a core team member in PRP/PDML from Marketing.
• Is accountable for business case development & realization, accountable for commercial, IB, and technical simplicity and is accountable for developing claims (clinical, economic, technical etc) ambition, roadmaps and plans, all in partnership with key stakeholders.
• Guides and supports regional marketing and sales teams as a subject matter expert with extensive product and market knowledge, providing strategic insights, training, and resources to enhance their effectiveness and align marketing initiatives with sales goals.
• Works under limited supervision, helps manage KOLs, formulating detailed claims roadmaps for portfolio, product, and professional service offerings, steering development and marketing efforts to capitalize on market opportunities aligned with Annual Operating Plan objectives.
• Optimizes product strategies by working closely with regional centers of excellence to enhance profitability and increase market penetration through targeted collaboration and strategic alignment.
• Ensure adherence to the guidelines outlined in the Product Development Lifecycle Management (PDLM) plans, maintaining compliance with established processes and standards throughout the product development and management stages.
• Defines and aligns upstream marketing strategies and enablers for products/solutions with key global markets to ensure cohesive and effective market positioning.
• Facilitates strategic planning over the short-to-mid-term by integrating short-term and long-term objectives with PLDM frameworks to achieve Key Performance Indicators (KPIs) and business goals.
• Analyzes market trends, competition, and segment technologies at an enterprise level to ensure the portfolio meets market needs and expectations, while developing and maintaining customer segmentation requirements based on global market insights and supported by Market Intelligence.
• Oversees and provides expert guidance on developing testing protocols by supporting the design, implementation, and refinement of procedures to ensure accurate and reliable evaluation of processes, products, or systems.

Minimum required Education:
Bachelor's/ Master's Degree in Business Administration, Marketing, Engineering, Product Management or equivalent.

Minimum required Experience:
Minimum 8 years of experience with Bachelor's OR Minimum 5 years of experience with Master's in areas such as Product Management, Project Management, Marketing or equivalent.

Preferred Skills:
• Stakeholder Management
• Business Acumen
• Market Intelligence
• User Experience (UX) Research
• Clinical Research
• New Product Introduction (NPI)
• Clinical & Medical Affairs Know-how
• Product Lifecycle Management (PLM)
• Technology Acumen
• Feedback Management
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.