Senior Marketing Manager - Vaccines - Cardiology

<p><b>Business Introduction</b><br />GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.<br />Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.<br />Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.<br /><br /><b>Position Summary</b><br />We are looking for a motivated person with strong CardioVascular and Metabolic Diseases (CVMD) marketing experience who wants to broaden their career profile with vaccines market, channel development, and public health experiences. You should have practical marketing experience, a clear understanding of CVMD Health Care Professional (HCP) needs, and a track record of executing cross‑functional strategies. Prior vaccine experience is a plus but not required.</p><p></p><p><b>Responsibilities</b><br />This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:</p><p></p><p>• Develop and operationalize a Health Care Professional (HCP) engagement strategy—grounded in patient journey insights—to increase herpes zoster vaccination among Cardiovascular and Metabolic Diseases (CVMD) patients, with ambitious but executable tactics and timelines.<br />• Create tailored, specialty‑specific messaging and field tools for cardiology, endocrinology, and nephrology audiences, leveraging clinical evidence relevant to CVMD risks.<br />• Plan and deliver business‑compliant omnichannel campaigns (field, digital, congress, peer‑to‑peer, educational materials) in collaboration with Sales, Medical, Digital, Regulatory, Compliance, and International teams.<br />• Define and update segmentation and targeting at national and state levels; prioritize high‑impact opportunities.<br />• Track performance through clear KPIs and dashboards; provide regular local and Latam reporting with actionable insights.<br />• Support Market Access initiatives to improve vaccine access for CVMD patients in the public market, and share learnings with Latam/International teams while adapting global best practices and assets for local relevance.<br /><br /><b>Why You?</b><br /><b>Basic Qualification</b><br />We are seeking professionals with the following required skills and qualifications to help us achieve our goals:</p><ul><li><p>Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related commercial/health field.</p></li><li><p>6 years of marketing experience, with at least 50% in CVMD.</p></li><li><p>Deep understanding of cardiologists’, endocrinologists’ and nephrologists’ clinical drivers and how these influence the patient journey.</p></li><li><p>Demonstrated experience executing HCP campaigns, including segmentation, targeting and field activations.</p></li><li><p>Practical knowledge of Mexico’s private and public healthcare markets.</p></li><li><p>Strong project management and analytical skills, including KPI tracking, data‑driven recommendations, and effective stakeholder/vendor management in a matrix organization.</p></li><li><p>Written and spoken fluency in English and Spanish</p></li></ul><p><br /><b>Preferred Qualification</b><br />If you have the following characteristics, it would be a plus:</p><ul><li><p>Advanced degree (MBA or postgraduate in marketing or life sciences).</p></li><li><p>Direct experience in vaccines, immunization programs or public health initiatives in Mexico or Latin America.</p></li><li><p>Experience working with global and regional teams to adapt strategy for local markets.</p></li><li><p>Knowledge of market access and reimbursement processes in Mexico.</p></li></ul><p></p><p><b>Working model and travel</b><br />This role is hybrid with regular expectations to work from the local office as agreed with your manager. Travel across Mexico will be required to meet customers, field teams and stakeholders (up to 30%).<br /><br /><b>What we value</b><br />We look for people who act with integrity, listen and collaborate. You will be accountable for delivering impact that improves patient and public health. We welcome candidates who bring curiosity, clarity and a commitment to inclusion and team development.<br /><br /><b>Ready to apply?</b><br />If this role matches the next step in your career, we encourage you to apply. Tell us how your experience and motivation align with this opportunity and how you would contribute to our mission to get ahead of disease together.</p><p></p><p><b>Why GSK?</b></p><p><b>Uniting science, technology and talent to get ahead of disease together.</b></p><p></p><p>GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.</p><p></p><p>People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. </p><p></p><p>If you require any type of accommodation and/or support during the selection process to better showcase your abilities (for example, access to ramps, accessible emergency exits, visual aids, etc.), please let us know when we contact you. We are here to support you.</p><p></p><p>Your application is voluntary; therefore, you understand and consent that GSK, located at Real Mayorazgo 130, Torre M, Piso 20, Col. Xoco, Benito Juárez, Mexico City, will process your personal data to evaluate your candidacy in accordance with the candidate privacy notice, which can be consulted at <a target="_blank" href="https://privacy.gsk.com/en-gb/privacy-notice/candidate/"><span style="color:#0000ff"><u>Candidate Privacy Notice</u></span></a>. Among the information you provide for this purpose, you may choose to give us personal data that will help ensure an inclusive selection process. Rest assured that your information will be treated with the utmost confidentiality, in compliance with applicable regulations, and will not be available to hiring managers or anyone outside the recruitment team. Help us maintain, together, an inclusive and welcoming environment. By submitting information, I confirm that I agree that it will be processed in accordance with the stated privacy notice.</p><p></p><p><b>Important notice to Employment businesses/ Agencies</b></p><p>GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK&#39;s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.</p><p></p><p>Find more about life at GSK at <a target="_blank" href="http://www.gsk.com"><span style="color:#0000ff"><u>www.gsk.com</u></span></a></p>