Work Flexibility: Hybrid
As Senior Marketing Manager, you will lead Hong Kong’s marketing strategy across multiple key franchises, with responsibility for portfolio strategy, market access, commercialization, and execution.
This is a highly visible role partnering closely with Sales, Regulatory Affairs, Finance, Operations, and regional Marketing teams to drive portfolio growth, strengthen market positioning, and deliver successful product and therapy launches.
You will also represent Hong Kong Marketing at the regional level, championing local market needs and opportunities while ensuring alignment with broader APAC strategies.
What You Will Do
Product & Portfolio Management
- Define and execute full product lifecycle strategies, including new product launches, portfolio development, and phase-out/PLCM management.
- Develop portfolio strategies covering product positioning, pricing, procedure definitions, tender combinations, and go-to-market planning.
- Manage multiple product portfolios and priorities to maximize commercial opportunities and business growth.
- Partner with cross-functional teams to coordinate demand and supply requirements and support effective commercial execution.
- Build strong relationships across local, regional, and divisional Marketing teams to drive collaboration, secure resources, and accelerate growth.
Business & Commercial Strategy
- Develop the annual marketing plan and allocate resources in line with business priorities and growth opportunities.
- Define market access and commercialization strategies supported by strong market intelligence and customer insights.
- Lead CER planning, budgeting, and timeline management.
- Provide strategic recommendations on commercial models, pricing, and sales strategies to support business expansion.
- Partner closely with Sales, Regulatory Affairs, Operations, and other functions to prioritize and deliver successful product launches.
Market Analysis & Strategic Insight
- Lead market research to understand customer needs, competitor dynamics, market trends, and emerging opportunities.
- Conduct market and financial analyses using relevant market, inventory, margin, and portfolio performance data.
- Translate market insights into clear, actionable strategies to strengthen portfolio positioning and commercial performance.
- Develop market access tactics to maximize product and solution reach and adoption.
Marketing, Medical Education & KOL Engagement
- Define and execute marketing and medical education programs aligned with short- and long-term business objectives.
- Develop training and education programs for internal teams, customers, healthcare professionals, and KOLs.
- Build and lead KOL engagement and development strategies to support portfolio growth and adoption.
- Partner with commercial and cross-functional teams to identify opportunities to strengthen customer engagement and market development.
People Leadership & Development
- Lead, coach, and develop Marketing team members to strengthen individual and team capability.
- Build a high-performance, collaborative culture with strong accountability and commercial focus.
- Develop marketing talent and create opportunities for growth and development.
- Foster strong employee engagement and cross-functional collaboration while ensuring compliance with company policies and procedures.
What You Will Need
Required Qualifications
- 8+ years of marketing and/or business development experience within the medical device and/or pharmaceutical industry.
- Strong experience in strategic marketing, portfolio management, and commercialization.
- Proven experience successfully managing product launches and/or new therapy introductions.
- Strong commercial mindset, with the ability to translate market trends, customer needs, competitive dynamics, and growth opportunities into actionable business strategies.
- Strong business and financial acumen, including experience with sales forecasting, budget management, and driving portfolio performance.
- Experience engaging healthcare professionals, surgeons, and key opinion leaders (KOLs).
- Demonstrated ability to work cross-functionally with Sales, Regional Marketing, Operations, Regulatory Affairs, Human Resources, and other key stakeholders.
- Strong communication, influencing, and stakeholder management skills.
- People management experience, ideally leading Product Managers or other marketing professionals.
Preferred Qualifications
- Experience within surgical specialties, orthopaedics, capital equipment and/or robotic-assisted surgery.
- Experience managing multiple product portfolios, franchises, or business segments.
- Strong understanding of the Hong Kong healthcare landscape, including public and private hospital environments.
- Experience developing and executing market access, tender, pricing, and commercialization strategies within healthcare.
- Experience partnering with regional and/or global Marketing teams and representing local market priorities within a broader regional organization.
- Ability to operate at both a strategic and hands-on level, translating longer-term portfolio strategy into effective local execution.
- Track record of coaching and developing marketing talent, particularly Product Managers or other marketing professionals.
- Comfortable operating in a fast-paced, commercially driven environment with multiple portfolios, stakeholders, and competing priorities.
What Success Looks Like
Success in this role will require more than strong marketing execution. You will bring together strategic thinking, commercial acumen, market insight, customer understanding, and people leadership to shape the direction of the Hong Kong business.
You will be comfortable moving between long-term portfolio strategy and hands-on execution, influencing regional stakeholders while remaining close to customers, healthcare professionals, and the local market.
Travel Percentage: 10%