Senior Marketing Manager
Novartis
This listing was originally posted on Novartis's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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Senior Marketing Manager
Job Description
Key responsibilities:
Localize and execute Therapeutic Area brand strategy aligned with global direction to drive growth and patient impact.
Design and deliver omnichannel campaigns and customer journeys using segmentation, insights, and global content reuse.
Define go-to-market model, customer segmentation, and marketing mix to optimize reach, relevance, and investment impact.
Translate strategy into tactical plans, lead forecasting, and drive performance reviews and launch readiness.
Lead execution of marketing programs including digital campaigns, content deployment, and healthcare professional engagement initiatives.
Build strong cross-functional alignment across Medical, Sales, and Value & Access to deliver business results.
Drive a high-performance culture through leadership, coaching, and continuous capability building within the brand team.
Requirements:
Bachelor’s degree in Science, Business, Marketing, or a related field.
Proven marketing experience in oncology portfolios within the pharmaceutical or healthcare industry; sales experience is an advantage.
Demonstrated success in product launches across the brand lifecycle.
Strong analytical and strategic thinking skills, with the ability to innovate and challenge conventional approaches.
Excellent communication and negotiation skills with the ability to influence cross-functional stakeholders.
Strong project management capabilities, with experience driving complex initiatives from planning through execution.
Experience in healthcare system strengthening is an advantage.
Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills Desired
Agility, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Operational Excellence, Product Marketing, Product StrategyExplore related positions you might be interested in
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PHARMACEUTICAL
Small Molecules, Vaccines, Biologics / Diagnostics
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