Acute Care Technology
At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.
The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.
At ZOLL, you won’t just have a job. You'll have a career—and a purpose.
Join our team. It’s a great time to be a part of ZOLL!
Job SummaryThe Senior Marketing Manager creates a bridge between strategy and deliverables, combining B2B marketing strategy, creative, and project management expertise. They will own the development and hands on execution of marketing campaigns and projects to drive new customer acquisition, brand awareness, customer engagement, and upselling existing customers using integrated campaign strategies. This includes content marketing, paid digital media, web conversion optimization, email, social, partner programs, direct mail, and industry events.
Successful candidates will use expert knowledge in both traditional and digital marketing and will provide effective mentorship and coaching to junior team members.
Essential Functions- Collaborate with Marketing leadership to identify, develop, manage, and execute a fully integrated marketing strategy across all aspects of the customer journey from consideration through renewal; leveraging both traditional and digital marketing channels email, presentation slides, website, digital ads, paid online, print ads, direct mail, events, social, and partner programs.
- Identify and engage prospects, nurturing a steady flow of marketing qualified leads while driving customer engagement and influencing upsell opportunities
- Create engaging brand-aligned copy and manage the design of marketing campaign elements by partnering with internal Marketing Communications teammates, using outside vendors, or doing it yourself – moving prospects and existing customers into action
- Manage ZOLL Data Systems website as digital marketing hub, including SEO/SEM, design, content, info architecture, production, testing, and digital optimization, driving site visits and conversions.
- Orchestrate the execution of campaign components, monitoring and reporting on campaign performance and striving to optimize and improve results
- Assign tasks and effectively communicate objectives to production team, and project deliverables and status to stakeholders
- Track internal/external marketing requests and deadlines, ensuring all deliverables are on track, within scope/budget, and meet quality standards
- Partner with the Marketing Operations Manager and Marketing Specialist to ensure creative vision and tactical execution that aligns with mar-tech-stack capabilities and workflows
- Manage creative and digital partners and vendors, including Designers, Copywriters, and PPC
- Mentor junior members of the marketing team, providing coaching and professional development, encouraging collaboration, and maximizing productivity
Required/Preferred Education and Experience- Bachelor's Degree in Marketing, Communications, or related field
required
- 7-9 years 8+ years B2B marketing experience required and
- 4-6 years 3+ years of experience leading professional marketing teams
required and
- Experience working in a Software, IT, SaaS, or Cloud Computing environment
required and
- Experience with HubSpot and Salesforce
preferred and
- Experience working in the Healthcare, Fire, or EMS industry preferred
Knowledge, Skills and Abilities- Expert level knowledge of multi-channel marketing campaign development/management and current marketing techniques/best practices (integrated marketing, audience segmentation, demand generation, customer lifecycle marketing, sales enablement, and digital marketing)
- Excellent project management skills with proven ability to successfully manage and report out on multiple initiatives, marketing metrics, and campaigns simultaneously use of Excel
- Strong creative vision, utilizing writing, editing, and design abilities to guide and support teams that create high-impact, action-driving content, assets, and branding
- Solid understanding of MarCom, workflows, and marketing project management solutions (Wrike, Teamwork, or similar tools)
- Strong familiarity with marketing automation, CRM systems, and both email marketing and platforms
- Detail oriented and analytical, able to maintain organization, prioritize, and multi-task
- Proactive and creative problem-solver with a desire for continuous learning
- Able to thrive under pressure in a fast-paced environment
- Open-minded, skilled at building strong, effective, and collaborative relationships across multiple levels of leadership and stakeholder groups (Product, Marketing, Sales, And Customer Success)
Travel Requirements- 30% Willing to travel up to 30%
Physical Demands- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee is required to sit – perhaps at long intervals of time
• The employee is required to work on computer for long intervals
• The employee is required to talk on the phone for long intervals
ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients's lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.