Senior Manager/Associate Director, Marketing Operations

Who We Are:

Cogent Biosciences is a publicly traded biotechnology company focused on developing novel precision therapies to treat a broad range of patients with unmet medical needs. Cogent’s lead program, bezuclastinib, is designed to selectively and potently inhibit exon 17 mutations found within the KIT receptor tyrosine kinase, including KIT D816V. KIT D816V is responsible for driving a rare and serious condition called Systemic Mastocytosis, and exon 17 mutations are also found in patients with gastrointestinal stromal tumors (GIST), a type of cancer with strong dependence on oncogenic KIT signaling. Bezuclastinib has exhibited promising initial data across all three trials: APEX in AdvSM, SUMMIT in NonAdvSM and PEAK in GIST, including an encouraging safety profile across 600+ patients in single agent and combination dosing. 

The Role: 

This critical role will manage the tactical execution of marketing operations supporting the launch of bezuclastinib, Cogent Biosciences’ key pipeline asset. This role ensures compliant, efficient, and impactful delivery of promotional content, omnichannel campaigns, key marketing KPI’s. This role is critical to implementing. evolving and advancing our organization’s omnichannel capabilities. The Senior Manager partners closely with brand leads to unify personal and non-personal promotional activities into a seamless customer experience that drives brand performance goals and commercial growth.

Responsibilities:

• Omnichannel Campaign Orchestration
  • Work with marketing to ensure the execution of complex customer engagement plans into high-performing omnichannel campaigns across HCP, patient, and caregiver audiences.
  • Collaborate with analytics teams to integrate insights into campaign design and optimization.
  • Ensure systems and platforms readiness to track key data and metrics for campaign effectiveness and measurement.
  • Ensure personalization and precision in outreach, leveraging data and segmentation strategies.
• Promotional Review & Content Approval
  • Manage the Cogent internal promotional review process (MLR) and understand the end-to-end content approval process for key commercial materials.
  • Ensure timely and compliant review of promotional materials, including HCP and patient-facing assets.
  • Understand the critical systems supporting these processes such as Veeva Vault PromoMats and ensure system optimization for content approval workflows. 
• Agency & Vendor Management 
  • Assist in agency selection, onboarding, performance tracking, and contract alignment. 
  • Establish KPIs and ensure high-quality deliverables that support brand objectives and scientific integrity.
• Governance
  • Maintain SOPs and process documentation tailored to the key indications for bezuclastinib marketing operations