Senior Manager, Marketing
Amgen
This listing was originally posted on Amgen's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
Upgrade to Pro to access the AI-generated 'Read before applying' briefing and other premium pharma intelligence.
Upgrade to Pro — $25/moAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team.
This is a rare chance to lead priority brands in Oncology and Rare Disease at a dynamic time in healthcare. We are looking for an experienced marketing leader who combines exceptional leadership skills, strategic agility and strong execution with a consumer-centric/patient-centric mindset. Someone who sees opportunities and possibilities where others see barriers.
You will lead an experienced team and be accountable for the performance of a high-value portfolio, including multiple launches. You will shape strategy, explore previously untapped opportunities, guide the team to make tough trade-offs, and make disciplined investment decisions, enabling a team that thrives on accountability and ambition. Leveraging strong visionary and collaboration skills, you will also contribute across the marketing function to collectively build a team fit for the future.
Scope of Accountability
Full Marketing accountability for Oncology & Rare Disease portfolio performance in Australia
Ownership of local brand and launch strategy aligned to global direction
Leadership of portfolio marketing team (4 Product Managers + 1 Senior Marketing Coordinator)
P&L accountability across portfolio, including budget optimisation and resource allocation
Cross-functional leadership across Sales, Medical, Market Access, Regulatory, Finance, Supply Chain and Business Analysis and Insights and AI
Key Responsibilities
Develops and Executes Strategy
Lead development of local brand and launch strategies in full alignment with global direction, tailored to Australian market realities (PBS restrictions, treatment pathways, state-based health systems).
Own annual Affiliate Brand Plans, including strategic imperatives, KPIs, tactical roadmap, and funding allocation.
Develop Long Range Plans (LRP) with robust performance driver assumptions (market growth, access changes, competitive dynamics).
Drive data informed decision making, ensuring sound trade-off decisions.
Translate access and policy shifts (PBS listings, restriction changes, pricing dynamics) into agile commercial strategy.
Anticipate competitive moves and evolving evidence landscapes, particularly in oncology where data velocity is high.
Commission and oversee high-impact market research in partnership with Business Analysis and Information.
Identify actionable insights across customer segments (specialists, referrers, centres).
Develop and own competitive Key Intelligence Topics (KITs).
Ensure insights drive clear, prioritised actions — not just reports.
Build organisational capability by developing strategic thinking depth within the marketing team.
Delivers Results
Accountable for best-in-class product performance across lifecycle: pre-launch, launch excellence, growth and maturity.
Drive high-impact segmentation and omnichannel marketing strategies for specialist HCP audiences (digital, rep-triggered journeys, congress activation, peer-to-peer programs).
Ensure all promotional activities (detail aids, messaging, digital assets, congress materials) comply with Medicines Australia Code of Conduct and TGA advertising requirements.
Recommend annual national sales targets and quarterly updates in partnership with Sales Leadership.
Develop and champion business cases for new growth opportunities (e.g., indication expansion, patient identification initiatives).
Lead Root Cause Analysis (RCA) when performance gaps emerge and implement corrective action plans.
Partner closely with Business Analysis and Information to track KPIs and translate insights into decisive action.
Cross-Functional & Matrix Leadership
Role model exemplary leadership, influencing impact across the organization.
Enable a high-accountability, high-performance team culture.
Effectively rally the organization behind brand vision and strategies.
Empower and enable the team to collaborate for impact cross-functionally.
Partner with National Sales Managers to ensure alignment, field engagement and message pull-through.
Collaborate with Medical to ensure strong scientific positioning and compliant education initiatives.
Partner with Market Access to ensure commercial strategy aligns to reimbursement and value positioning.
Manage agency and vendor relationships to deliver operational excellence.
Engage effectively and collaborate with key leadership stakeholders at a local, regional and global level
People Leadership & Talent Development
Lead and inspire a portfolio marketing team (4 Product Managers + 1 Senior Marketing Coordinator)
Attract, develop and retain high-potential talent.
Drive coaching, performance feedback and structured career development conversations.
Lead annual performance processes with clarity and fairness.
Address underperformance decisively while building a culture of growth.
Lead within marketing to collectively build a team fit for the future.
Role model Amgen’s Values and Leadership Attributes.
Financial Accountability
P&L ownership across Oncology & Rare Disease portfolio.
Optimise resource allocation to maximise return on investment.
Lead annual budgeting and quarterly reforecasting.
Advocate effectively for incremental investment where justified by data.
Required qualifications and experience
At least 7 years of marketing experience in the pharmaceutical, biotechnology, and healthcare industry
At least 3 years of leading a highly performing marketing team
Demonstrated ability to navigate complexity, make tough strategic choices, rally a cross-functional team
Experience in a highly matrixed organisation
Experience in consumer healthcare and/or private market highly desirable
Experience engaging effectively with Senior Leadership teams at a local and regional level
Bachelor’s degree (or equivalent) in marketing preferred
Experience in an American owned pharma company
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
In addition to the base salary, Amgen offers a Total Rewards Plan, comprising of health plans, additional leave, family, friends Fridays, work/life balance, and career development opportunities.
Apply now
Closing Date Friday 17th April 2026
.Explore related positions you might be interested in
We'll notify you when matching roles are posted.
Interviewed at Amgen?
Help others prepare — share your experience anonymously.
BIOTECHNOLOGY
Small Molecules, Biologics
Upgrade to Pro to access salary benchmarks and market rate data and other premium pharma intelligence.
Upgrade to Pro — $25/moUpgrade to Pro to access AI interview prep brief and other premium pharma intelligence.
Upgrade to Pro — $25/mo