Senior Manager - Digital Analytics

<h2><b>Career Category</b></h2>Sales &amp; Marketing Operations<h2></h2><h2><b>Job Description</b></h2><p><b>Level: Senior Manager (L6)</b></p><p>Role: Marketing Investment Optimization - Digital Analytics</p><p></p><p><b>MIO OVERVIEW</b></p><p>The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data-driven, decision-grade marketing investment decisions across brands, channels, and portfolios.</p><p>MIO brings together Investment Analytics, Digital Analytics, and Marketing Science Operations (MSO) to deliver reliable measurement, performance insights, and decision support that optimize marketing investments.</p><p>The Digital Analytics team focuses on media measurement (paid and owned media), campaign analytics, performance goal setting, web analytics and short-term optimizations. The team partners closely with Brand Marketing, Agencies, Media Strategists, Operations and other cross functional analytics groups to translate complex performance data into clear, actionable recommendations.</p><p></p><p><b>HOW MIGHT YOU DEFY IMAGINATION?</b></p><p>If you feel like you’re part of something bigger, it’s because you are.</p><p>At Amgen, our shared mission to serve patients drives all that we do.</p><p>As a Senior Manager in the Digital Analytics within MIO, you will define how media and digital performance is measured, interpreted, optimized, and acted upon - turning campaign data into a clear decision framework used by senior leadership.</p><p></p><p><b>LIVE | WHAT YOU WILL DO</b></p><p>As the Senior Manager - Digital Analytics within MIO, you will be leading a team of highly motivated analysts, to execute and scale media measurement and campaign analytics outputs. You will ensure that campaign-level insights are consistent, actionable, and tied to brand objectives - enabling in-flight optimization and stronger future planning. Responsibilities include:</p><ul><li>Execute integrated analytics strategy that connects:<ul><li>Media and campaign performance analytics (in-flight and post-campaign)</li><li>Measurement and KPI frameworks (tracking, goals, scorecards)</li><li>Optimization recommendations</li></ul></li><li>Ensure insights evolve with increasing channel complexity, data availability, and privacy/platform changes</li><li>Guide interpretation of key media performance metrics (reach, frequency, engagement, traffic, conversions, efficiency, pacing, quality) across channels.</li><li>Scale enterprise standards for campaign &amp; digital Analytics processes that shape how we evaluate performance across digital, HCP, and DTC channels, including cross-channel scorecards and benchmarks.</li></ul><ul><li>Serve as the senior point of view on measurement validity and data quality, driving root-cause analysis when signals conflict.</li><li>Ensure quality, repeatability, and auditability across media analytics deliverables (readouts, dashboards, goal tracking, performance narratives).</li><li>Anticipate and mitigate risks related to data gaps, platform changes, inconsistent reporting, or misinterpretation at senior levels.</li></ul><ul><li>Manage and mentor Managers and Analysts in the Digital Analytics group.</li><li>Build a leadership bench that combines deep channel expertise, measurement rigor, and business fluency.</li><li>Set expectations for analytical rigor, collaboration, and executive-ready storytelling.</li></ul><p></p><p><b>THRIVE | WHAT YOU CAN EXPECT</b></p><p>In MIO, Senior Managers operate at the intersection of analytics, strategy, and execution, enabling leadership to connect daily media decisions to long‑term investment outcomes.</p><p></p><ul><li><b>Impact &amp; Visibility</b></li></ul><ul><li>Shape enterprise‑wide marketing investment and media strategy.</li><li>Influence decisions spanning multiple brands, and channels.</li></ul><p></p><ul><li><b>Cross‑Functional Leadership</b></li></ul><ul><li>Serve as the bridge between marketing, analytics and operations.</li><li>Represent MIO Digital Analytics in senior leadership forums.</li></ul><p></p><ul><li><b>Growth &amp; Development</b><ul><li>Expand from analytics leadership into enterprise decision architecture and organizational leadership.</li><li>Develop next‑generation leaders who think holistically across digital analytics and performance measurement.</li></ul></li></ul><p></p><ul><li><b>Innovation Environment</b><ul><li>Drive innovation in measuring digital incrementality, campaign analytics, and optimization frameworks.</li><li>Lead adoption of new methodologies and measurement philosophies at scale.</li></ul></li></ul><p><b>BASIC QUALIFICATIONS</b></p><ul><li>Master&#39;s degree (or Bachelor&#39;s with 8-12&#43; years) in Marketing Analytics, Business Analytics, Marketing, Economics, Statistics, Computer Science, or related field.</li></ul><p></p><p><b>Preferred Qualifications</b></p><ul><li>Hands-on experience with media and measurement platforms (ad servers, DSPs, paid social/search, web analytics) and their reporting approaches.</li><li>Experience in pharma, healthcare, or regulated marketing environments.</li><li>Track record of owning enterprise media measurement standards and scaling analytics deliverables across multiple brands.<ul><li>Strong executive communication, strategic thinking, and organizational influence Deep expertise in:<ul><li>Media and campaign analytics (paid media performance, in-flight optimization, post-campaign measurement)</li><li>Digital measurement and analytics instrumentation (tagging, pixels, UTMs, conversion definitions, event taxonomy)</li><li>Performance goal setting and executive-ready reporting (KPI trees, scorecards, dashboards, narrative insights)</li></ul></li><li>Proven experience influencing senior stakeholders on media strategy and performance decisions, turning analytics into action.</li><li>Strong people-leadership experience, including managing Managers (L5) or equivalent senior roles.</li></ul></li></ul><p></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p>.