Head of Growth/ Senior Growth Manager

TL;DR 🌎 Remote-first, Europe-based (must be within CET +/-3 hours) 🍰 Competitive salary + eVSOPS 🌱 Backed by leading VCs like HV Capital, byFounders, Notion Capital… 🏦 Trusted by category leaders like Bolt, Typeform, Miro, Veed and more 🚀 Why join - Scale-up with $10.3M in funding from top-tier investors. - Real traction - 30+ new customers every month, 10M+ end users monthly, and inbound already drives 65% of live pipeline. - Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook. - You'll own demand gen, influencer/WoM, partner & affiliate, and sales enablement - the work doesn't get repetitive. - We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well. - Remote-first, but we get together regularly - company-wide and as a team. - The founding team consists of serial founders and experienced big-tech operators from Twilio, Wise, and Skype. WHAT WE’RE BUILDING We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month. Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell. Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product marketing engine to the next level and operationalize our micro-influencer program. 🌟 YOUR MISSION - Demand Gen - You own and run integrated campaigns for key moments - product launches, category events, funding announcements - You own and run our flagship program, the GTM10 Awards https://thegtm10.com/, end-to-end, and leverage community opportunities - You build and optimize the demand gen funnel - paid, owned, and earned channels - and own the metrics that show what's actually driving pipeline - You scale our micro-influencer program with GTM practitioners, VCs, and software operators as distribution partners, and track the pipeline and WoM it drives - Growth Systems & Automation - You build and automate our growth engine - the workflows, integrations, and AI agents that connect HubSpot, our product data, and our channels, so repeatable work runs without anyone touching it - You set up the tracking and reporting layer so we always know what’s working, from first touch to closed-won - You use Claude, Cowork, skills, and whatever else fits to replace manual tasks, and you document what you build so the team can use it too - Also on your plate - Product marketing: positioning and launch plans for new features, the customer newsletter and website updates - Sales enablement: battlecards, one-pagers, and customer stories that sales actually uses - You'll work closely with Stefan (CEO) and Philipp (CoS), alongside Andrea (content/SEO) and Julia (partnerships), plus freelance design support and the sales team. ABOUT YOU Required - Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work. - At least 6-8 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one. - LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins - A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic. - An excellent sense of design - you know what great looks like. - Organized and autonomous - you manage multiple workstreams without dropping things. - Strong technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering. - Excellent English - sharp, clear, persuasive copy across formats. Nice-to-haves - SEO/GEO Experience - Experience with CMS toolings (e.g. Framer, Webflow…) - Experience in a PLG or referral/WoM context BENEFITS ❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook https://www.notion.so/59cf404a0de5444ab0732ec905925179. We have some compelling perks and benefits.