Senior Director, US Patient Activation & Experience – Admilparant (Pulmonology)

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

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Position Summary:

We are seeking an experienced, enterprise‑minded patient leader to shape and lead patient activation, patient experience, and patient‑facing engagement for admilparant, a foundational asset establishing BMS in the pulmonology therapeutic area.

Unlike traditional US Patient Marketing roles, this position goes significantly beyond campaign execution. It requires strategic judgment, cross‑enterprise leadership, and external credibility to define how BMS engages patients, caregivers, and advocacy communities in Idiopathic Pulmonary Fibrosis (IPF) and Progressive Pulmonary Fibrosis (PPF)—a new therapeutic area for the company with high unmet need and significant emotional and patient burden.

This Senior Director will act as the single point of accountability for the patient voice in the US, integrating patient marketing, patient experience design, and corporate patient‑facing communications to ensure a credible, consistent, and trusted engagement model from launch forward.

Key Responsibilities:

• Define and lead the US patient activation strategy for admilparant across IPF and PPF, ensuring patient engagement efforts are insight‑driven, disease‑appropriate, and aligned with brand objectives

• Support go-to-market (GTM) strategy for IPF and PPF activations – ensuring strategic choices and execution plan align to key, actionable inflection points in patient journey

• Design and implement the end‑to‑end patient experience, with explicit consideration of caregiver and care‑partner needs

• Establish the patient engagement philosophy and operating model for admilparant, identifying best practices from relevant ILD or rare disease analogs, creating standards, principles, and ways of working  in partnership with MLR, advocacy, HCP marketing, PASS and Market access

• Lead US patient marketing strategy and execution, including patient education, awareness initiatives, and experience‑based engagement, ensuring integration across channels and touchpoints.

• Serve as the senior US point of contact for patient advocacy engagement, partnering closely with Medical, Corporate Affairs, and Advocacy teams to ensure authentic, compliant, and value‑adding collaboration with patient organizations.

• Guide and align with Corporate Communications on patient‑facing narratives in IPF and PPF, ensuring external communications reinforce trust, clarity, and consistency with brand and medical strategy.

• Partner with HCP Marketing, Sales, Medical Affairs, Market Access, Patient Services, and Launch Excellence to ensure the patient strategy is fully integrated and reflected in US launch readiness and execution.

• Act as a strategic thought partner to the US Brand Lead and leadership team, identifying patient‑centric risks and opportunities early and shaping enterprise‑level decisions accordingly.

• Build the patient marketing team for the admilparant launch, attracting, retaining and developing top talent

• Build and lead a high‑performing team and agency ecosystem that models patient‑first thinking, strong judgment, and disciplined execution.

• Represent BMS as a credible patient‑centric leader in relevant external forums, partnerships, and disease‑area discussions as appropriate.

Key Qualifications and Experience

• Bachelor’s degree required

• 10+ years of experience in patient marketing, consumer engagement, patient experience; prior launch experience preferred

• Demonstrated leadership in specialty, rare disease, oncology, immunology, or similar high‑complexity therapeutic areas

• Proven ability to lead cross‑enterprise, cross‑functional initiatives with senior‑level influence

• Experience shaping patient experience models or engagement strategies, not just campaigns

• Strong executive maturity, judgment, and comfort operating in ambiguity

• Track record of building external credibility with patient and advocacy stakeholders

• Ability to balance empathy‑driven patient engagement with disciplined commercialization

• Strong executive presence with ability to communicate patient strategy, launch readiness and contribute to performance update presentations to Senior Leadership teams

• Ability to rapidly adapt and execute plans in fast-paced environment

• Willing to travel up to 25%

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Princeton - NJ - US: $214,610 - $260,054

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
 

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

​Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)

• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1601977 : Senior Director, US Patient Activation & Experience – Admilparant (Pulmonology)