Senior Director, Marketing

Definium Therapeutics, formerly known as Mind Medicine, is a clinical stage biopharmaceutical company developing novel product candidates to treat brain health disorders. Our mission is to be the global leader in the development and delivery of treatments that unlock new opportunities to improve patient outcomes. We are developing a pipeline of innovative product candidates, with and without acute perceptual effects, targeting neurotransmitter pathways that play key roles in brain health.   

Founded in 2019, we are continuously expanding our presence and global footprint. We are constantly searching for high-impact individuals in various clinical, technical and business operations domains to strengthen our team of patient-centric, intelligent individuals.

The Senior Director, Marketing leads the development and execution of strategic marketing plans to drive the commercial launch and success of DT120, working closely with regulatory, medical, and sales teams to align with corporate goals. This role involves interpreting complex clinical data, managing brand lifecycles, and ensuring compliance with stringent regulatory standards (e.g., FDA)

Responsibilities:

• Develop annual marketing plans, brand strategies, and value propositions for DT120
• Manage the entire product lifecycle from pre-launch to post-launch, including market assessment, segmentation, and differentiation, execution, measurement, and optimization
• Oversee the promotional review process (MLR/PRC) to ensure all marketing materials, including digital and print, are compliant
• Partner with R&D, Medical Affairs, Market Access, and Sales teams to shape evidentiary needs and support commercial objectives
• Direct external advertising/media/market research agencies and manage marketing budgets to ensure high-ROI initiatives
• Drive digital strategy, including Veeva systems, social media, and web initiatives to engage Healthcare Professionals (HCPs) and patients
• Identify and build relationships with Key Opinion Leaders (KOLs) to support scientific exchange and brand positioning.  Drive congress and advisory board planning and execution

Qualifications:

• Bachelor’s degree in Life Sciences, Marketing, Business or related discipline, advance degree preferred (MBA preferred)
• Minimum 15 years in the pharmaceutical, biotech, or healthcare consulting industry, with experience in product launch and brand management 
• Deep understanding of pharmaceutical regulations governing HCP and consumer promotion
• Experience with HCP and Patient/Consumer marketing required
• Proven ability to lead, mentor, and build high-performing teams, often in a matrixed environment required
• Proficiency in analyzing market trends, competitive intelligence, and financial models for forecasting 
• Skilled with cross functional collaboration and astute at influence, curious to learn from others, driven to share outputs and socialize commercial strategy and objectives
• Experience with REMS product preferred
• Launch experience in the US market required
• Ability to synthesize complex data into actionable strategies
• Strong presentation skills and ability to influence senior, cross functional and sales team stakeholders
• Ability to travel as required.  Average 10-20%, reaching 50% or more in some months

The starting base pay range for this position is $251,775.00 - $294,965.00 Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location.

Employees in this role may be entitled to additional compensation, including bonus and equity. Benefits information is listed on our Jobs Page. The Company provides competitive benefits to employees including:

• 100% paid health benefits including Medical, Dental and Vision for you and your dependents
• 401(k) program with company match and vesting after the turn of the first month after your start date
• Flexible time off
• Generous parental leave and some fun fringe perks!