Senior Digital Content & Growth Marketing Manager

<p><span data-contrast="auto">Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world’s first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">We are seeking an experienced, strategic, and hands-on </span><strong><span data-contrast="auto">Senior Digital Content & Growth Marketing Manager</span></strong><span data-contrast="auto"> to lead our digital presence and growth marketing efforts. This individual will own all digital platforms, campaigns, and performance strategies to drive awareness, engagement, and qualified leads.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":0,"335559739":160}"> </span></p> <p><span data-contrast="auto">This is a high-impact role within a fast-paced, collaborative start-up environment where creativity, resourcefulness, and executional excellence are essential. The ideal candidate brings deep experience across digital strategy, growth marketing, and performance optimization—ideally with a consumer-facing mindset and a passion for building scalable digital systems. Medical device or technology experience is preferred but not required.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":0,"335559739":160}"> </span></p> <p><span data-ccp-props="{}"><strong><span data-contrast="none">***This is a full-time, hybrid position located in our Pleasanton Headquarters. We require an in-office presence of at least 3 days per week.***</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":240}"> </span></span></p> <p><strong><span data-contrast="auto">Responsibilities:</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Digital Strategy & Platform Management</span></strong><span data-ccp-props="{}"> </span> <ul> <li><span data-contrast="auto">Own all digital platforms including websites, digital ads, and social media channels</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions</span><span data-ccp-props="{}"> </span></li> </ul> </li> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Growth Initiatives</span></strong><span data-ccp-props="{}"> </span> <ul> <li><span data-contrast="auto">Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Plan, test, and optimize multi-channel growth campaigns (paid, organic, referral, email, and partnerships)</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Utilize analytics and insights to refine targeting, messaging, and spend for maximum ROI</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance</span><span data-ccp-props="{}"> </span></li> </ul> </li> <li data-leveltext="" data-font="Symbol" data-listid="25" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Partnership & Collaboration</span></strong><span data-ccp-props="{}"> </span> <ul> <li><span data-contrast="auto">Manage public relations and agency partnerships (digital, creative, and media) to deliver high-quality and consistent outputs</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Collaborate closely with cross-functional partners including integrated marketing, product, clinical, regulatory, sales, and senior leadership</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Serve as a key contributor in shaping the company’s digital presence and growth trajectory as we continue to reach new audiences</span><span data-ccp-props="{}"> </span></li> </ul> </li> </ul> <p><strong><span data-contrast="auto"> Requirements:</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <ul> <li><span data-contrast="auto">5+ years of experience in digital marketing, content strategy, or growth marketing roles</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="auto">Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="auto">Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="auto">Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="auto">Demonstrated ability to design and optimize full-funnel growth strategies</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="auto">Exceptional analytical, project management, and communication skills</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="auto">Experience managing external agencies and vendors</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> <li><span data-contrast="auto">A self-starter with a strategic mindset and a roll-up-your-sleeves attitude</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> </ul> <p><strong><span data-contrast="auto">Compensation:</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Base Pay: $130,000 to $150,000 per year + bonus + stock options</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li> </ul>