Senior Brand Manager (Ethical), Nutrition

     

JOB DESCRIPTION:

Primary Objective:

• Lead assigned projects, track performance and periodically report to supervisor. Provide commentaries, recommendations and corrective action plans if necessary to achieve business goals.

• Support and co-lead brand plan to achieve business objectives.

• Flawless execution according to company direction in your area of responsibility.

Major Responsibilities:
• Marketing

• Prepare and develop marketing objectives, strategies, advertising and promotion and ensure flawless execution.
• Analyzes and defines customers and market requirements and trends. Analyze and report market intelligence in a correct and timely manner.
• Develop ETH and Consumer materials that align with brand objective.
• Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs.
• Co-lead digital plan and CRM projects to achieve brand objectives.

• Execution

• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
• Achieve sales, margin and market share annual goals for the assigned products.
• Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
• Review complaints and suggestions relating to assigned products.
• Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
• Manage A&P and ensure the budget is spent per agreed plan.
• Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives.

Key Qualifications:

• Degree in Science/Pharmacy/Medical/Business Administration or Appropriate tertiary qualification.
• Strong sales and marketing track record with experience in pharmaceuticals, healthcare, or FMCG, along with strategic thinking and high emotional intelligence. 
• Sound understanding or qualifications in marketing related principles.
• Strong communication skills

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Thailand > Bangkok : Q-House Lumpini Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 20 % of the Time

     

MEDICAL SURVEILLANCE:

Yes

     

SIGNIFICANT WORK ACTIVITIES:

Keyboard use (greater or equal to 50% of the workday)