Sales Director, Greater China

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Location: Shanghai (or Beijing)
Reports to: Vice President, Asia-Pacific
Mission: Drive Bio-Techne’s leadership in China’s market

Position Overview

Lead the comprehensive commercial strategy for Bio-Techne’s all portfolio across Greater China, focusing on Protein Science, Cell & Gene Therapy (CGT), Spatial Multi-Omics, and Diagnostic Development. Integrate high-value reagents (e.g., ELISA/antibodies/recombinant proteins), precision instruments (e.g., automation platforms, spatial biology systems), and raw materials to establish end-to-end customer value chain. Lead Key Account and Industrial sales teams to deeply engage in strategic accounts’ R&D pipelines, ensuring sustainable growth.

Key Responsibilities (Fit in Bio-Techne business model)

1. Strategic Growth & Portfolio Leadership

• Solution Selling: based on the business development needs of Chinese customers, champion integrated platform solutions (e.g., antibody development + automated detection systems, spatial transcriptomics reagents + imaging platforms) targeting leading enterprises and related fast-growing enterprises (ie: CGT companies, CXO and IVD developers).

• Emerging Market Capture and Development: Execute Go-to-Market (GTM) strategies for Spatial Biology and Organoid/Cell Therapy segments, establishing KOL-driven lighthouse accounts to further establish business growth engines.

• Diagnostics Expansion: Collaborate with Diagnostics Division to support IVD business penetration in local pharma/related diagnostic firms, supporting domestic regulatory needs.

2. Account Management

• Strategic Account Ownership:

  • Guide the KA team to manage Top 30 accounts, addressing customer R&D pain points (e.g., target validation, process QC) with tailored reagent-instrument bundles.

  • Provide polynomial support (e.g., custom protein development, application training) for key accounts.

3. Cross-Functional Collaboration

• R&D and Technical Alignment: Capture China-specific needs for the adaptation of local reagents/instrument (e.g., target-specific antibodies, NMPA-compliant raw materials and instrument) to strengthen the bond between customers and our brand for long term cooperation.

• Marketing Synergy:

  • Lead advanced technical workshops (e.g., protein quantification, spatial single-cell analysis) to strengthen technical branding.

  • Develop vertical-focused case studies for local market (e.g., CAR-T QC solutions, CDx antibody development), expand our coverage.

• Foster collaboration with pre-sales / post-sales team to ensure instrument customer success.

Qualifications (Fit-in Bio-Techne business scenario)

Mandatory Requirements

• Experience:

  • Must have experience in managing direct sales and leading the national sales team across the country.

  • Must have experience in managing key accounts and major project funnels, being familiar with the top-level personnel of key accounts (the decision-making chain) and is able to maintain good cooperation relationship.

  • Have a certain level of understanding and in-depth research on certain specialized industries (such as CGT, antibody drugs, CDMO).

• Education: BS degree with 10+ years of industry experience is a must.

Quantitative KPI Experiences:

• Had led the team to achieve a year-on-year growth of ≥30% for a single product line of high-end scientific research instrument.

• Had led the successful signing of platform-level solutions with ≥3 multinational pharmaceutical companies/CXO enterprises (with a single order amount ≥5 million RMB).

Core Competencies (is a plus)

• In-depth Technical Understanding:

  • Ability to interpret experimental data (e.g., WB/IHC results) and propose optimization solutions.

  • Familiar with the key reagents/instrument requirements in the biopharmaceutical development process (such as cell line screening, process quality control, and release testing).

Preferred Qualifications

• Experience commercializing Spatial Biology technologies (Visium, Xenium, MERFISH).

• Familiarity with cell therapy QC workflows (viability, vector titer, residual testing).

• Native Mandarin fluency + workable English.