Own the CRM & Marketing Infrastructure

• Take full ownership of Salesforce (SFDC) and the broader marketing technology stack, ensuring seamless integration and operational excellence.

• Structure and optimise lead lifecycle management, nurturing flows, segmentation, and attribution tracking to ensure clean data and accurate reporting.

• Establish best practices for funnel transparency, CRM hygiene, and marketing automation.

• Build and maintain dashboards and reporting frameworks that provide clear, real‑time visibility of pipeline performance and inform strategic decision‑making.

• Remain hands-on in CRM development, balancing build execution with strategic input.

Drive adoption of AI & Marketing Automation

• Leverage AI applications (e.g., Claude, Copilot, and other generative and automation tools) to scale content generation, outreach, targeting, and personalisation.

• Implement intelligent automation across the marketing and sales to improve efficiency and enhance campaign performance.

• Experiment with emerging AI‑enabled tools and workflows, adopting a test‑and‑learn mindset to stay ahead of the curve.

Partner Cross-Functionally with Sales, Strategy, Product & Partnerships

• Work closely with the Chief Commercial Officer and Sales teams to ensure pipeline quality, funnel health, and alignment on Ideal Customer Profile (ICP) targeting.

• Translate business priorities and growth initiatives into actionable marketing campaigns

• Collaborate with Product and Strategy to refine positioning, messaging, value propositions, and competitive differentiation.

• Execute joint campaigns with strategic partners to drive pipeline contribution and accelerate partnership revenue.

Team & Budget Leadership

• Lead and develop a lean, high‑performing team, fostering a culture of accountability, collaboration and continuous improvement.

• Set clear objectives and manage performance in line with organisational standards and local legislation.

• Partnering with HR on formal people processes, including compensation discussions and disciplinary matters.

• Ensure delivery against all people‑related KPIs and objectives.

• Own and manage the marketing budget with discipline and transparency, tracking performance, and reallocating resources to maximise impact.

• Coordinate and manage external resources, including agencies, freelancers, and contractors, to augment capacity and bring specialised expertise.

• Collaborate with global and cross-business marketing teams to share best practices, align on brand positioning, and leverage synergies.

Functional Competencies (Technical knowledge/Skills)

• Hands-on expertise with Salesforce (SFDC) or HubSpot, marketing automation platforms, and CRM-driven campaign execution.

• Strong capabilities in data analysis, funnel modelling, attribution, and performance reporting - you translate numbers into strategic insights.

• Proven ability to build and scale lead generation systems from the ground up, driving measurable pipeline growth.

• Deep understanding of B2B go-to-market mechanics, funnel optimisation, ICP development, and conversion improvement.

• Experience utilising AI tools and marketing automation to increase efficiency and impact.

• Excellent interpersonal, verbal and written communication skills.

• A flexible attitude with respect to work assignments and new learning.

• Ability to manage multiple and varied tasks with enthusiasm and prioritize workload with attention to detail.

• Ability to identify and implement process improvements.

• Proactively participates in skills improvement training and encourages their teams to participate.

• Ability to coach others to succeed in enhancing individual and professional development, sharing knowledge, skills and expertise with others. 

• Ability to work seamlessly across global teams, influence without authority, and build trust with diverse stakeholders

• Ability to identify the appropriate leadership style to manage the individuals in their team. 

• Financial management and acumen, with an ability to strictly manage a complex and large budget to a demanding target.

Experience, Education, and Certifications

• Proven experience managing, leading and mentoring colleagues.

• A track record of implementing a new lead generation ecosystem leveraging new technology that resulted in a significant increase in high quality leads and revenue growth

• Substantial experience in Growth, Digital Marketing, Demand Generation, or Revenue Operations within fast-paced, ambitious environments.

• B2B technology or SaaS experience is essential, you'll understand complex buying journeys, multi-stakeholder decision-making and enterprise sales cycles.

• Experience in life sciences, healthcare, clinical trials or regulated industries is valued but not essential.

• Experience in private equity-backed or high-growth environments is preferable

• Relevant Bachelor's Degree or experience in a similar role.

• English: Fluent.