Job Description Summary

The Regional Field Marketing Manager will localize and activate brand strategy, enable regional sales teams, and execute educational and demand-generation programs across their assigned region. This individual will serve as a bridge between national marketing and field execution, ensuring commercial excellence and agility in the rapidly evolving cardiology molecular imaging market. They will be a key player in creating clinical persuasion and referring physician demand in support of the imager sales teams.

Job Description

Key Responsibilities:

• Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization within assigned region.
• Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing in-field demand generation activities and support the territory plans
• Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows.
• Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person and digital outreach, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team.
• Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices.
• Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers.
• Partner with sales leadership to develop territory specific go to market plans and customer activation activities ensuring aligned goals, messaging and resource allocation.
• Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics.
• Collaborate with Marketing Franchise team and Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
• Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings
• Ensure Regulatory, Legal and Compliance stakeholder alignment for all field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements.
• Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally.
• Cross-Functional Collaboration:
• Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties.
• Will own regional level metrics for referrer activities, educations activities and demand generation goals.

Key Capabilities:

• Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation
• Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, cardiology or relevant MedTech or diagnostic categories
• Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic programming
• Strong sales coaching background with a focus on consistently high performance in a positive culture
• Ability to manage competing priorities for a complex team
• ROMS and ROI for marketing events, market activation and demand generation
• Strong analytical and communication skills with cardiology stakeholders
• Basic understanding of insurance coverage and reimbursement processes for pharmaceutical products

Qualifications:

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
• 10+ years of pharmaceutical marketing experience, including product launch and brand management.
• Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings.
• Proven leadership experience in managing teams and cross-functional collaboration.
• Strong strategic thinking, financial acumen, and excellent communication skills.
• Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
• Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
• Willingness to travel 50% of the time in field and with customers and running regional/local events. This role will be responsible for covering the Florida territory
• Candidate must currently reside in FL for consideration

#LI-SM2 #LI-REMOTE

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.