Product Marketing Specialist (Allergy Product Manager)

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

DESCRIPTION:

Responsibilities

• Lead the Korea Allergy Product Management function, developing and executing marketing strategies to drive sustainable business growth.

• Own strategic market development initiatives associated with upcoming reimbursement and laboratory fee policy changes, including the commercialization strategy for Phadia200 and ImmunoCAP adoption in primary care market.

• Develop customer segmentation, value propositions, business cases, and go-to-market strategies to accelerate market expansion.

• Drive cross-functional commercial projects by collaborating closely with Sales, Technical Sales Specialists, Technical Service, Regulatory Affairs, Supply Chain, Finance, and Global Marketing teams.

• Build and maintain strong relationships with Key Opinion Leaders (KOLs), laboratory physicians, clinicians, distributors, and external partners.

• Plan and execute scientific marketing activities, congresses, symposiums, workshops, and customer education programs.

• Support investigator-initiated studies, clinical collaborations, and evidence generation activities to strengthen the Allergy portfolio.

• Develop promotional materials, digital marketing content, customer communication tools, and product positioning strategies.

• Monitor market trends, competitive landscape, reimbursement policies, and customer needs to identify new commercial opportunities.

• Manage new product launches, lifecycle management, and portfolio expansion activities.

• Support forecasting, business planning, demand generation, and execution tracking to ensure achievement of commercial objectives.

• Contribute to business continuity by leading key strategic initiatives and ensuring timely execution of high-priority projects.

What will you do?

• Execute local Allergy marketing activities with ownership from strategy through implementation.

• Lead strategic initiatives that support Korea Allergy growth in H2 and beyond.

• Translate reimbursement and policy changes into actionable commercial plans.

• Drive conversion opportunities by proposing Phadia200 and ImmunoCAP adoption in primary care settings.

• Coordinate with field teams to prioritize accounts, manage follow-up actions, and support business execution.

• Deliver structured project management, tracking, and reporting for key initiatives.

Education

• Bachelor’s degree or equivalent experience in Life Sciences, Biology, Microbiology, Chemistry, Medical Science, or a related field.

• Advanced degree is a plus..

Requirement

• Bachelor's degree in Life Sciences, Biology, Chemistry, Medical Laboratory Science, Biomedical Engineering, Marketing, or a related field. Advanced degree is a plus.

• 7+ years of experience in product marketing, medical devices, IVD, diagnostics, or related commercial functions.

• Experience in Allergy diagnostics, immunology, or healthcare market development is strongly preferred.

• Demonstrated experience leading strategic marketing initiatives and managing cross-functional projects.

• Experience in market development, product lifecycle management, business planning, or commercialization is preferred.

• Experience collaborating with Sales, Technical Service, Regulatory Affairs, Finance, and regional/global teams.

• Experience engaging with customers, clinicians, laboratories, KOLs, distributors, and external partners.

• Strong analytical skills with the ability to interpret market trends, customer insights, and business metrics.

• Experience developing marketing materials, commercial campaigns, and multi-channel communication strategies.

• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

• Excellent written and verbal communication skills in English; Korean proficiency is strongly preferred.

• Willingness to travel domestically as business requires (up to approximately 25%).

Knowledge, Skills, Abilities

• Strong strategic thinking with the ability to translate market opportunities into executable business strategies.

• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Ability to develop business cases, customer segmentation strategies, and go-to-market plans.

• Strong stakeholder management skills with the ability to influence and collaborate across cross-functional and regional teams.

• Scientific and commercial understanding of IVD and diagnostic product portfolios.

• Excellent presentation, interpersonal, and communication skills.

• Self-motivated, proactive, and adaptable with strong problem-solving abilities.

• Experience with digital marketing platforms and data-driven commercial execution is preferred.