Product Marketing Manager – Clinical Systems - North America
Becton Dickinson
This listing was originally posted on Becton Dickinson's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
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Upgrade to Pro — $25/moBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Waters Biosciences is seeking a customer-focused and commercially driven Product Marketing Manager to support growth of the Clinical Systems portfolio across North America.
This role serves as the regional marketing lead for the clinical segment and is responsible for translating customer, market, and competitive insights into effective go-to-market strategies, commercialization plans, demand generation programs, and sales enablement initiatives. Working closely with Sales, Global Product Management, Commercial Excellence, Sales Training, Service, and Marketing Communications, the successful candidate will drive portfolio adoption, customer engagement, and revenue growth.
The ideal candidate combines strong product marketing expertise, business acumen, and market knowledge with the ability to influence across a matrixed organization and deliver measurable commercial results.
Key Responsibilities
Portfolio Growth & Commercial Execution
Support achievement of regional revenue targets and business objectives.
Develop and execute growth plans aligned with portfolio and commercial priorities.
Monitor market trends, business performance, customer adoption, and competitive activity to identify growth opportunities.
Partner with commercial leadership to implement actions that accelerate market penetration and portfolio expansion.
Go-to-Market Strategy & Commercialization
Develop and execute regional go-to-market strategies aligned to business objectives.
Adapt global positioning, messaging, and launch strategies to address North America market needs.
Support product launches and commercialization activities to maximize market impact and customer adoption.
Develop differentiated value propositions and customer-facing content.
Demand Generation & Customer Engagement
Develop and execute marketing campaigns that increase awareness, generate demand, and support pipeline growth.
Leverage digital, event, and field marketing programs to engage target customer segments.
Measure campaign effectiveness and optimize performance through data-driven insights.
Support customer engagement strategies that improve adoption and portfolio utilization.
Sales Enablement & Market Intelligence
Develop sales tools, competitive materials, training content, and commercialization resources.
Support field readiness and sales effectiveness initiatives.
Gather and communicate customer feedback, market trends, and competitive intelligence to Product Management and commercial leaders.
Partner with customers, key opinion leaders, and channel partners to strengthen market understanding and identify new opportunities.
Qualifications & Experience
Required
Bachelor's degree with a minimum of 10 years of relevant marketing experience, or an advanced degree with a minimum of 8 years of relevant experience.
Marketing experience within Life Sciences, Clinical Diagnostics, or related markets.
Experience developing and executing product marketing, commercialization, and demand generation strategies.
Strong understanding of market analysis, competitive intelligence, customer segmentation, and business planning.
Demonstrated ability to influence and drive results within a matrixed organization.
Excellent written, verbal, and presentation communication skills.
Preferred
Experience in flow cytometry, hematopathology, oncology, or clinical diagnostics.
Familiarity with academic, clinical, biotechnology, government, commercial, and translational research customer segments.
Demonstrated success with product launches and demand generation campaigns.
Strong strategic thinking, business acumen, and customer focus.
Ability to manage multiple priorities and initiatives simultaneously.
Ability to travel up to 30%.
Why Waters Biosciences
At Waters Biosciences, we help scientists advance discovery and improve human health through innovative technologies that support breakthrough research and scientific advancement.
As the Product Marketing Manager, Clinical Systems, you will play a key role in driving growth and market adoption within one of our most important business segments. You will partner with Sales, Product Management, and Commercial teams to shape go-to-market strategies, support product launches, strengthen customer engagement, and accelerate portfolio growth across North America.
This role offers the opportunity to influence commercial success, bring the voice of the customer into business decisions, and help deliver innovative solutions that support clinicians, researchers, and laboratories around the world.
We prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$120,900.00 - $193,400.00 USD AnnualExplore related positions you might be interested in
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