Product Manager/Associate Product Manager

<h2><b>Job Description:</b></h2><p>Product Manager<br /><br />Company:** Ferring Pharmaceuticals Pvt Ltd. India<br /><br />---<br /><br />Job Summary<br /><br />We are seeking a dynamic and results-oriented Product Manager to drive the strategic development and market success of our product portfolio. This role requires a blend of analytical thinking, strong communication, and a deep understanding of customer needs to deliver impactful marketing strategies.<br /><br />Responsibilities<br /><br />* Lead the development and execution of comprehensive brand marketing strategies, ensuring alignment with overall business objectives.<br />* Conduct thorough market research and market segmentation analysis to identify new opportunities and inform product positioning.<br />* Develop and implement multi-channel marketing campaigns, leveraging content marketing and various communication channels to reach target audiences effectively.<br />* Manage and optimize customer relationship management (CRM) initiatives to foster strong customer engagement and loyalty.<br />* Utilize marketing analytics to track campaign performance, identify key insights, and continuously optimize marketing efforts.<br />* Collaborate cross-functionally with internal teams, including sales, R&amp;D, and regulatory affairs, to ensure successful product launches and ongoing market penetration.<br />* Plan and prioritize marketing activities and projects, ensuring efficient resource allocation and timely execution.<br />* Communicate effectively with internal and external stakeholders, presenting market insights, product strategies, and performance updates.<br />* Continuously adapt thinking and behaviour to evolving market dynamics and competitive landscapes.<br />* Proactively identify and solve complex problems related to product strategy, market challenges, and customer needs.<br /><br />Qualifications<br /><br />* Proven experience in product management, brand marketing, or a related field.<br />* Demonstrated expertise in market research, market segmentation, and marketing analytics.<br />* Strong understanding of multi-channel marketing and content marketing best practices.<br />* Experience with Customer Relationship Management (CRM) principles and systems.<br />* Exceptional communication and interpersonal skills, with the ability to communicate effectively across all levels of the organization.<br />* Excellent planning and prioritization abilities, with a track record of delivering results.<br />* Strong analytical and problem-solving skills, with the ability to adapt thinking and behaviour to new challenges.<br />* A collaborative mindset with the ability to work effectively in cross-functional teams.</p><h2><b>Location:</b></h2>Ferring India M&amp;S