Product Manager, Upstream Marketing TMVR Global Marketing
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities.
Position Summary: Applies professional expertise and judgment to support marketing (Upstream-TMVR) activities and business outcomes.
How you will make an impact:
- Actively participate in technical team meetings and drive product design requirements using voice of customer inputs.
- Identify and develop global marketing strategies and supporting tactics that leverage market trends, uncover unmet market needs, expand addressable markets and target new markets or space.
- Lead overall management for product line portfolio, feed product development pipeline with new opportunities and line extensions targeted at sustaining continued strategic growth.
- Provide voice of customer in order to translate market needs and opportunities into overall strategic direction. Develop relationships with key opinion leaders to maintain Edwards' leadership position in the market.
- Responsible for product portfolio life cycle including launching new products into global markets and planning end of life for products including cannibalization strategies.
- Develop thorough understanding of market drivers including, healthcare reimbursement, pending legislation, economics, regulatory requirements and competition. Analyze their impact on the overall business and develop strategies to capitalize on opportunities and mitigate threats.
- Participate in new product development design control activities.
- Conduct global market research and analysis in support of identifying new markets and business opportunities, determining their overall market potential and associated risks.
- Other Incidental Duties
What you will need (required):
- Bachelor's Degree in related field
- Minimum 5 years years’ experience or equivalent work experience based on Edwards criteria Required or Master's Degree or equivalent in related field, 3 years experience or equivalent work experience based on Edwards criteria Preferred
- Medical device or healthcare industry and sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred
What else we look for (preferred):
- Proven expertise in MS Office Suite
- Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
- Excellent problem-solving, critical thinking, and investigative skills
- Experience working in sales, marketing, or healthcare industry preferred
- Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
- Substantial knowledge of marketing concepts and principles
- Expertise and ability to coach others in one or more functional areas
- Ability to create comprehensive marketing strategies with supporting plans and the ability to execute
- Possess the ability to measure and track performance/success of programs/initiatives
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
- Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
- Strict attention to detail
- Ability to interact professionally with all organizational levels
- Ability to manage competing priorities in a fast-paced environment
- Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales managers
- Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $108,000 - $153,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.