Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Product Manager, the role is responsible for developing annual marketing plans and coordinating their successful implementation to drive brand building and end-to-end activation across all consumer and healthcare touchpoints. The role translates upstream brand strategy into impactful, compliant downstream execution, supporting sustainable short-term and long-term growth in sales, profitability, and market share for the assigned Abbott pediatric portfolio. Working cross-functionally, the role ensures activation excellence, consistent brand experience, and strong in-market performance within a highly regulated environment.
What You’ll Do
- Develop and deliver the annual brand plan aligned to long-term brand growth objectives, defining clear marketing objectives, positioning, strategies, and 360° activation plans across healthcare, consumer, digital, CRM, trade and e-commerce touchpoints.
- Translate brand strategy into an annualized brand charter, aligning upstream brand intent with downstream execution priorities.
- Lead annual and quarterly budget planning and updates, ensuring optimal allocation of A&P investment to drive return and brand impact.
- Lead the monthly demand planning process for assigned brands in collaboration with sales and supply chain teams, proactively identifying risks, supply constraints, and mitigation plans.
- Deliver on forecast accuracy, NPI readiness, and key commercial KPIs, ensuring strong linkage between activation plans and volume delivery.
- Manage the brand portfolio holistically, assessing competitive standing, lifecycle performance, and channel opportunities.
- Support NPI launches, renovation and upgrade initiatives, and rationalization of non-strategic or unprofitable SKUs, ensuring strong activation support at launch and post-launch stages.
- Lead monthly category and brand performance reviews with cross-functional stakeholders, tracking sales, market share, activation effectiveness, media performance, new user acquisition, retention, and other KPIs against the brand charter.
Requirements
- University degree preferably in Business / Marketing.
- Minimum 5 years of relevant marketing experience, preferably with exposure to trade marketing and/or sales, enabling strong linkage between brand strategy and in-market execution.
- Proven ability to drive end-to-end brand activation, translating brand strategy into execution across healthcare, consumer, trade, CRM, digital, and e-commerce touchpoints.
- Strong business acumen with a data-driven mindset to manage performance, budgets, and portfolio decisions in support of sales, profit, and market share growth.
- Highly collaborative team player with strong interpersonal skills, capable of influencing and partnering effectively across cross-functional teams and external agencies.
- Proficient in computer-based programs, including spreadsheets, presentations, and basic graphic or content review tools, to support analysis, planning, and execution.
- Excellent verbal and written communication skills, with the ability to clearly articulate brand strategy, activation plans, and performance insights.
- Self-driven, resilient, and execution-oriented, with the ability to thrive in a fast-paced, highly regulated environment.
- Fluent in English.
Location
This position is based in Singapore.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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