Product Manager, Omnichannel Marketing Operations

<h2><b>Career Category</b></h2>Marketing<h2></h2><h2><b>Job Description</b></h2><p><b>Product Manager, Omnichannel Marketing Operations (AIN)</b></p><p><b>Location: </b>Amgen India</p><p><b>Role summary</b></p><p>As an offshore member of the US brand team, the <b>Product Manager</b> will partner closely with brand and cross functional team members to enable effective execution of commercial brand plans. Operate as the on-the-ground product collaborator in Amgen India (AIN) who coordinates delivery, surfaces actionable insights and ensures outputs meet brand priorities, quality and compliance standards, with a strong focus on omnichannel campaign execution and optimization across digital and CRM touchpoints.</p><p></p><p><b>Key responsibilities</b></p><ul><li>Work side-by-side with onshore brand leads to convert U.S. brand plans into clear, executable deliverables.</li><li>Coordinate end-to-end campaign and program delivery with AIN pods, commercial stakeholders and vendors to ensure on-time, on-brand and compliant execution.</li><li>Surface and translate analytics and insight outputs (dashboards, segmentation, campaign performance) into practical recommendations that inform brand decisions.</li><li>Promote adoption of automation and standardized approaches (modular content, metadata/tagging, templating) to simplify operations and increase reuse.</li><li>Champion the use of AI‑enabled content and productivity tools within the team to accelerate self‑service content creation, repurpose existing approved materials, and drive repeatable, scalable execution models across omnichannel campaigns.</li><li>Manage vendor and partner coordination for routine execution; escalate and resolve delivery or quality issues in partnership with brand and AIN teams.</li><li>Track and report core operational metrics (on-time delivery, error/rework, asset reuse, AIN execution independence) and use them to drive incremental improvements.</li><li>Ensure smooth handoffs, knowledge transfer and a clear RACI between AIN delivery and onshore brand teams; partner with compliance to meet MLR requirements.</li></ul><p><b>[Omnichannel execution]</b></p><ul><li>Coordinate <b>creative asset development and submission workflows</b>, including MAC or MLR readiness, to enable timely deployment across channels.</li><li>Support execution of <b>HCP omnichannel campaigns</b> across channels such as CRM, email, web, paid digital and point-of-care by coordinating assets, timelines and dependencies.</li><li>Translate <b>high-level omnichannel strategies</b> into clear execution briefs for AIN delivery teams, including channel sequencing, content readiness and deployment timing.</li><li>Support <b>campaign performance tracking and optimization</b> by consolidating engagement metrics and helping identify opportunities for test and learn improvements.</li><li>Partner with Marketing Operations, analytics teams and external agencies to ensure integrated and compliant campaign execution.</li></ul><p><b>Required qualifications</b></p><ul><li>BS/BTech (CS/IT), MBA Marketing from reputed institutes.</li><li>12&#43; years of overall experience in omnichannel marketing execution or campaign operations in a regulated environment.</li><li>3–5 years in commercial marketing for US pharma brands, including brand execution, marketing operations or campaign management.</li><li>Demonstrated experience partnering with brand teams to execute marketing plans and coordinate multi-stakeholder programs.</li><li>Strong stakeholder communication, project coordination and vendor management skills.</li><li>Comfortable working with centralized/offshore delivery teams and practical familiarity with marketing platforms and analytics tools.</li><li>Demonstrated interest in adopting emerging AI‑enabled productivity or content tools to improve speed, reuse, and self‑service execution within marketing teams.</li></ul><p><b>Preferred</b></p><ul><li>Pharmaceutical or healthcare commercial marketing experience; familiarity with MLR/compliance. Experience with marketing activities for US brands.</li><li>Experience supporting omnichannel or digital campaigns including CRM, email or web-based programs.</li><li>Comfort working with performance dashboards and translating metrics into execution improvements.</li></ul><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p>.