Purpose

Drive successful launch and lifecycle management in Hong Kong, shaping brand strategy and execution in line with global launch plans and local market needs, to deliver a bold, differentiated launch and sustainable growth.

Key Responsibilities

Brand Planning & Execution

• Support brand planning and deliver assigned marketing activities in line with agreed priorities and the local launch plan aligned to global strategy.
• Translate global brand strategy and launch roadmap into a robust local brand plan with clear objectives, KPIs and measurement plans for launch and post-launch performance.

Customer Engagement & Campaigns

• Deliver coordinated digital, print and in-person campaigns tailored to healthcare professional needs, ensuring messages support functional cure positioning and appropriate patient identification.
• Run non-promotional disease awareness campaigns, including patient education content and digital activities, with relevant teams and agencies; coordinate approvals and track campaign reach and engagement.

Marketing Materials & Content Governance

• Develop clear, evidence-based promotional and non-promotional materials and obtain required internal approvals before use, keeping content aligned with the locally approved label and safety information.
• Maintain up-to-date material inventory, ensuring timely review, update and retirement in line with governance and compliance requirements.

Market, Competitor & Patient Insights

• Gather market, competitor and customer insights (including patient journey barriers and leakage points) to inform brand strategy and recommend campaign improvements.
• Use data and field feedback to refine segmentation, targeting, positioning and messaging for the brand.

Cross-Functional Coordination

• Work with Medical, Market Access, Sales and other internal teams, as well as agencies, to deliver assigned projects on time, respecting functional responsibilities and keeping medical and promotional activities clearly distinct.
• Contribute to cross-functional planning along the care pathway and ensure aligned execution across touchpoints.

Sales Support

• Provide approved materials, customer insights and training inputs to support accurate, balanced product discussions and account planning by the sales team.
• Partner with Sales leader to understand field needs and incorporate them into brand plans and campaigns.

Budget & Performance

• Track activity spending, agency deliverables and campaign results against approved budgets and targets; provide regular performance reports to the Marketing Manager.
• Recommend practical optimisations to improve ROI, reach and impact while respecting budget and governance requirements.

Events & Congresses

• Coordinate approved congress activities, symposia, seminars and webinars with internal teams and external partners, ensuring the brand presence is consistent with brand strategy and compliant with internal and external standards.

Governance & Compliance

• Ensure all promotional and non-promotional activities comply with GSK policies, local codes, and regulatory/medical requirements.
• Uphold high standards of ethics, ABAC, and patient safety in all brand activities.
  

Why You?

• University degree in Life Sciences, Pharmacy, Business, or related discipline; postgraduate qualification (MBA or equivalent) an advantage.
• Typically 3–5+ years of experience in pharmaceutical marketing or product management; prior experience in specialty care or hepatology is preferred.
• Demonstrated track record in launch planning and execution for innovative or breakthrough therapies.
• Strong strategic and analytical thinking, able to translate complex clinical and market data into actionable brand plans.
• Excellent project management and cross-functional leadership skills, with ability to drive alignment and deliver to tight launch timelines.
• High customer orientation and insight generation capability, with strong communication and influencing skills toward HCPs and internal stakeholders.
• Ability to work in a fast-paced, evolving environment and manage ambiguity associated with launching a breakthrough therapy.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

 

 

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

 

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

 

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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