Cranial Technologies is the leading company in the world completely dedicated to researching, diagnosing, and treating plagiocephaly (commonly called flat head syndrome). With more than 500,000 babies successfully treated, we are the plagiocephaly experts.
We are looking for a data-driven Performance Marketing Analyst to support the implementation, analysis, reporting, and optimization of our digital marketing programs across paid media, organic channels, and the company website.
This is a hands-on role that combines performance marketing, marketing analytics, campaigns, and conversion optimization. The Performance Marketing Analyst analyzes performance across the customer journey and provides actionable insights and recommendations to Marketing leadership to help improve acquisition, engagement, and patient conversion.
The role partners closely with the creative, technology, sales, clinical, and Marketing leadership teams to understand approved business initiatives and how the Marketing Dept can turn data into actionable insights and identify opportunities to improve patient acquisition and conversion.
What Success Looks Like
Success in this role means more than simply keeping campaigns running. The Performance Marketing Analyst is expected to understand why performance is changing, identify what can be improved, test approved solutions, and turn findings into clear recommendations and measurable performance improvements.
The ideal candidate is equally comfortable opening an advertising platform to make a campaign optimization, digging into GA4 to understand a conversion trend, building a dashboard for Marketing leadership, overseeing an A/B test, and presenting performance recommendations to Marketing leadership and relevant stakeholders.
This position is a remote role with travel 1–2 times per year for 3–4 days at a time. At this time, only candidates residing in the United States will be considered.
Responsibilities
Paid Media & Performance Marketing
- Manage the day-to-day implementation, optimization, and analysis of approved paid media campaigns across Google Ads, Meta, and other digital advertising platforms.
- Build approved campaign structures, audiences, and targeting approaches; draft ad copy; and implement UTM parameters and conversion tracking.
- Monitor campaign performance across the full funnel, including spend, CPC, CTR, cost per consultation, consultation-to-fit conversion, CAC, and other business KPIs.
- Analyze performance at the campaign, ad group, keyword, audience, creative, geographic, and placement levels to identify opportunities for optimization.
- Support campaign launches, complete ongoing optimizations, monitor spend, recommend budget adjustments, and troubleshoot platform issues.
- Provide performance data and campaign insights to support Marketing leadership's management of external media and creative vendors.
Marketing Analytics & Reporting
- Develop and maintain performance reporting across paid media, the website, organic search, and other digital channels.
- Use tools such as GA4, Google Tag Manager, Looker/Tableau/Power BI, Supermetrics, and advertising platform reporting to analyze customer acquisition and conversion performance.
- Maintain established UTM standards, campaign tracking, and attribution processes to support accurate performance measurement.
- Translate complex performance data into clear insights, recommendations, and actions for marketing leadership.
- Identify trends, performance gaps, and opportunities across the marketing funnel and communicate findings and recommendations to Marketing leadership and relevant stakeholders.
- Prepare monthly and quarterly performance reporting, insights, and recommendations for Marketing leadership.
Testing & Conversion Optimization
- Implement and analyze approved A/B tests across advertising, landing pages, website experiences, messaging, and other customer touchpoints.
- Evaluate test results using appropriate statistical and performance measures and translate findings into actionable recommendations.
- Analyze user behavior and conversion paths to identify opportunities to improve engagement and conversion.
- Partner with the website developer and internal stakeholders to implement approved landing page, website, and conversion-rate optimization initiatives.
- Use customer and performance data to provide recommendations that support messaging, audience, creative, and campaign decisions.
Website and Organic Performance
- Analyze website and landing-page performance and provide recommendations to Marketing leadership.
- Identify opportunities to improve landing pages, content, conversion paths, and overall user experience.
- Support development and Marketing teams with website launches, tracking implementation, and approved performance improvements.
- Monitor organic search and website performance and identify opportunities for improvement.
- Analyze website behavior and engagement using GA4 and other analytics platforms to identify opportunities for improvement.
Strategic Campaign Development
- Provide performance insights to creative partners and internal stakeholders to support advertising concepts and messaging.
- Review and provide feedback on refining campaign headlines, ad copy, calls to action, and supporting messaging based on data and engagement through performance insights.
Qualifications
- Bachelor's degree in marketing, marketing analytics, business, statistics, or a related field.
- 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong analytical skills with the ability to interpret large or complex datasets and translate findings into business recommendations.
- Experience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting.
- Experience with marketing analytics or visualization platforms such as Power BI, Tableau, Looker, or similar tools preferred.
- Experience with A/B testing, conversion-rate optimization, and performance measurement.
- Strong understanding of digital marketing funnels, customer acquisition, conversion metrics, and marketing KPIs.
- Strong written and verbal communication skills, with the ability to explain analytical findings to non-technical stakeholders.
- Comfortable working across highly tactical projects, from campaign execution and data analysis to reporting and recommendations for Marketing leadership.
- Strong intellectual curiosity and a self-starter mindset; eager to test, learn, question assumptions, and continuously improve.
- Experience with SEO, display advertising, and emerging digital marketing channels is a plus.
- Experience with SQL, data visualization, or marketing data engineering is a plus.
Benefits Package for Cranial Technologies:
- Medical, Dental, and Vision Insurance
- 401k Retirement Plan with matching
- 18 Days Paid Time Off plus 7 company-paid Holidays
- Life Insurance
- Short/Long Term Disability Insurance
- Company provided laptop
- The pay range for this position is $70,000 - $80,000. Pay is dependent on the applicant’s tenure in their field and relevant experience
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
You will receive a confirmation email stating your application has been submitted. Once your application has been reviewed, you should receive an update on your status via email. Please keep an eye on your spam and junk mail. Please no phone calls regarding the position.
If you are unable to submit your application, please email the recruiting department at careers@cranialtech.com for assistance.
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