Pediatric, HCP Product Manager
Verona Pharma
This listing was originally posted on Verona Pharma's careers page. Formulate is an equal opportunity job aggregator and is not involved in the hiring process. Where salary information is estimated, it is derived from BLS industry benchmarks and may differ from actual compensation.
Upgrade to Pro to access the AI-generated 'Read before applying' briefing and other premium pharma intelligence.
Upgrade to Pro — $25/moJob Description
This role is accountable for leading end-to-end HCP strategy and activation for the Pediatric portfolio, ensuring best-in-class execution that drives HCP engagement, behavior change, and product adoption.
The Product Manager acts as the single point of ownership for HCP marketing, shaping strategy, orchestrating execution, and delivering measurable business impact. Success in this role requires the ability to translate insights into sharp strategies, execute with precision, and build exceptional KOL partnerships that strengthen scientific leadership and accelerate growth.
The role demands strong cross-functional and regional collaboration, contributing to a One VACC mindset, as well as an entrepreneurial approach to challenge the status quo and unlock new growth opportunities—while ensuring full compliance with company standards and local regulations.
PRIMARY ACTIVITIES
1. HCP Strategy Ownership & Business Impact
Own and lead integrated HCP strategy for Pediatric portfolio, aligned with brand and business objectives
Ensure all HCP strategies and activations are insight-driven, targeted, and effective in driving behavior change and adoption
Translate market, customer, and epidemiology insights into clear strategic priorities and action plans
Identify and unlock new growth opportunities across segments, channels, and customer archetypes
2. HCP Activation Excellence (From Strategy to Execution)
Lead development and execution of integrated omnichannel HCP engagement plans (field, digital, congresses, peer platforms)
Ensure high quality, impactful, and differentiated activations that resonate with HCP needs
Drive continuous optimization of HCP customer journey and experience across all touchpoints
Ensure alignment and consistency across channels, messages, and execution
3. New Launch Excellence & Portfolio Growth
Lead end-to-end launch readiness including market shaping, segmentation, targeting, positioning, and go-to-market strategy
Drive execution across pre-launch, launch, and post-launch phases to maximize uptake and adoption
Partner with regional and global teams to adapt global strategies into local market realities
Monitor performance closely and drive agile adjustments to optimize launch success
4. KOL Strategy & Partnership Excellence
Define and execute KOL engagement strategy aligned with brand and portfolio priorities
Build strong, trust-based, long-term partnerships with key KOLs in Pediatric and relevant specialties
Drive high-quality scientific engagement platforms (advisory boards, symposia, peer exchange)
Leverage KOL insights to continuously refine strategy and enhance market leadership
5. Cross-Functional, Field & Regional Leadership (One VACC Spirit)
Act as a central integrator, aligning Marketing, Medical, Sales, Market Access, and Customer teams around a common HCP strategy
Partner closely with field teams to ensure effective translation of strategy into execution
Collaborate with regional/global teams to ensure alignment, leverage best practices, and drive excellence
Foster a One VACC culture, prioritizing shared goals, transparency, and collective success
6. Entrepreneurship & Innovation (Within Compliance)
Proactively challenge the status quo and identify innovative ways to enhance HCP engagement and drive growth
Explore and scale new engagement models, channels, and approaches
Balance ambition with discipline, ensuring all initiatives comply with company policies and external regulations
7. Performance, Analytics & Continuous Improvement
Define KPIs across HCP engagement, adoption, and business performance
Monitor performance and leverage data to optimize strategies and resource allocation
Provide clear, actionable insights to leadership and cross-functional stakeholders
Drive a culture of continuous learning, test-and-learn, and ongoing improvement
8. Compliance & Governance Excellence
Ensure all activities strictly adhere to company compliance policies, ethical standards, and local regulations
Partner with Medical, Legal, and Compliance to ensure high-quality, compliant communication and execution
EDUCATION, EXPERIENCE & COMPETENCIES
Education
Bachelor’s degree in Pharmacy, Medicine, Life Sciences,
MBA or advanced degree preferred
Experience
Minimum 4–6 years in pharmaceutical/vaccine marketing or related roles
Proven experience in HCP marketing, product/brand management, or product launches
Experience in Pediatric, vaccines, or specialty products is a strong advantage
Demonstrated success in leading cross-functional initiatives and driving business impact
CORE COMPETENCIES
Strategic & Commercial Excellence
Strong strategic thinking with ability to translate insights into impactful action
Clear focus on business outcomes, adoption, and growth
HCP & Customer-Centric Mindset
Deep understanding of HCP behavior, decision drivers, and engagement models
Ability to design and execute customer-centric strategies
Leadership & Collaboration (One VACC)
Strong collaboration across teams and ability to influence without authority
Demonstrates ownership, accountability, and team-first mindset
Entrepreneurial & Growth Mindset
Challenges status quo and proactively identifies new opportunities
Demonstrates agility, innovation, and willingness to experiment
KOL Partnership Excellence
Ability to build credible, trust-based relationships with KOLs
Translates scientific engagement into strategic advantage
Analytical & Execution Excellence
Strong analytical capability with data-driven decision making
Ability to manage complexity and deliver high-quality execution
Compliance & Integrity
Strong commitment to ethical standards, governance, and compliance
Required Skills:
Brand Management, Brand Management, Business Compliance, Client-Centric, Creative Campaign Development, Cross-Functional Collaboration, Data Analysis, Digital Marketing, Epidemiology, Ethical Standards, Healthcare Marketing, Immunizations, Interpersonal Relationships, Legal Compliance, Market Access, Market Analysis, Marketing Strategy Implementation, Market Research, Pathophysiology, Product Development, Product Management, Project Management, Scientific Leadership, Strategic Planning, Strategic Thinking {+ 2 more}Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
HybridShift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
06/30/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Explore related positions you might be interested in
We'll notify you when matching roles are posted.
Interviewed at Verona Pharma?
Help others prepare — share your experience anonymously.
PHARMACEUTICAL
Small molecules for respiratory indications
Upgrade to Pro to access AI interview prep brief and other premium pharma intelligence.
Upgrade to Pro — $25/moUpgrade to Pro to access salary benchmarks and market rate data and other premium pharma intelligence.
Upgrade to Pro — $25/mo