Payer Marketing Manager (Hybrid)

Job Summary

Payer Marketing Manager

Be part of a fast-growing, innovative company pioneering “Liveable Technology” to transform diabetes care. We’re hiring a Payer Marketing Manager to help accelerate key initiatives and deliver breakthrough, user-centric solutions in a dynamic, fast-paced environment.

Market Access is a key function in the adoption and commercialisation of Insulet products and has an essential role in ensuring that people living with diabetes can access highly innovative products for the management of their condition. The Payer Marketing Manager role sits within the International Value and Access Group, reporting to the Director of Access. 

The successful candidate will engage with internal stakeholders including the International Value and Access team and Marketing teams. This role will ensure that content developed by the Value and Access team is translated into compelling payer communications that resonate with local market needs, clearly articulate the clinical and economic value of Omnipod®, and are delivered through the most effective channels.

Responsibilities 

• Supports the International Value and Access team to develop compelling, evidence-based payer strategies and messaging that conveys clinical and economic value tailored to specific geographies:
• Designs and implements targeted marketing strategies that provide access to Omnipod® in payer channels across International markets
• Leads the validation of value propositions through engagement with internal stakeholders and select external experts to ensure they are fit for purpose
• Defines and monitors key performance indicators (KPIs) for payer marketing initiatives and uses insights to continuously optimise campaign performance
• Develops a global repository of approved value messages, campaign assets, and supporting evidence for consistent use across markets
• Builds and curates libraries of relevant publications which support robust payer conversations
• Partners with regional teams to gather and synthesise payer insights, unmet needs, and market access challenges to shape value communication strategies.
• Collaborates closely with International market teams on the implementation of payer campaigns and the sharing of best practices across the region.

Required Education and Skills:

• Bachelor's degree or equivalent experience required; advanced degree in Life Sciences, Health Economics, Public Health, Pharmacy, Business, or a related field preferred.
• Experience in payer marketing, market access, value communication, health economics, reimbursement, or related commercial roles within the pharmaceutical or medical device industry.
• Experience working across multiple international markets preferred.
• Experience in communications planning and execution via multiple channels. 
• Demonstrated ability to interpret and synthesise clinical, economic, real-world, and market access evidence into compelling payer value narratives.
• Understanding of health economic principles and market access requirements across international healthcare systems.
• Experience with content management systems and digital communications channels is preferred.

Note:

• This role will be hybrid at our offices in Hammersmith, London.
• Travel is estimated at 25% but will flex depending on business need.

#LI-Hybrid #LI-JW1

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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