Performance Media Lead CEE (all genders)

Job Title

Job Description

Paid and Retail Media Manager is responsible for overseeing the CEE Paid Media Hub, ensuring governance, operational excellence, and performance delivery across markets. It involves leading the strategy, planning, and optimization of Paid Media and Retail Media (marketplace dedicated) to drive e-commerce growth and cost efficiency.

A key part of the role is coordinating agency operations to ensure local execution aligns with regional priorities. Additionally, the role involves coordinating regional Joint Business Plans with key retail and media partners to translate commercial objectives into scalable and measurable activations across CEE.

• Operating the CEE Paid Media Hub: define governance, processes, standards, and delivery rhythms across markets.
• Coordinating and steer agency delivery across CEE (SLA, scope, prioritization, optimization routines, escalation paths, quarterly business reviews).
• Defining and evolve the CEE Paid & Retail Media strategy (objectives, channel roles, budget principles, full-funnel approach)- and look for relevant agencies that can support across the region- especially with the focus on marketplaces
• Leading multi-market planning for always-on and burst activations; align calendars, briefs, KPI frameworks, and market deliverables.
• Translating commercial priorities (category/product/seasonality) into actionable, market-ready media plans for D2C and Marketplaces
• Overseeing campaign setup and optimization across relevant channels (Search, Social, Display/Video, Programmatic, Marketplace/ Retail Media—depending on market setup).
• Establishing best practices and enforce execution quality (account structure, naming conventions, tracking requirements, creative specifications, brand safety).
• Running periodic quality audits across markets/agencies; implement corrective action plans and continuous improvement.
• Leading the CEE Marketplace Media approach: partner selection, activation frameworks, measurement standards, and scalable playbooks.
• Coordinating regional JBPs with retailers/marketplaces and media partners: joint objectives, investment plans, activation calendars, governance, and performance reviews.
• Aligning Marketplace Media activity with e-commerce, sales, and trade marketing on promo calendars, assortment focus, and onsite/offsite execution.
• Developing the general Marketplace communication and disseminates it on a channel level for different regions
• Maintaining strong knowledge of CEE market dynamics: key retailers/marketplaces, media landscapes, consumer behavior, and competitive activity.
• Tracking and operationalize paid media and retail media trends (platform changes, automation, privacy/targeting shifts, new formats) into test-and-learn roadmaps.
• Owning the regional KPI framework (e.g., ROAS/CPA/CAC, revenue, incrementality, new-to-brand, SOV, reach/frequency, viewability where relevant).
• Building a consistent regional reporting rhythm and ensure insights translate into actions (budget shifts, creative iteration, audience refinement).
• Partnering with analytics/data teams on attribution, incrementality testing, tracking quality, and data integrity (e.g., GA4/ad server/consent environment).
• Managing regional budget governance: forecasting, reallocations, investment cases, and cost control.
• Collaborating with finance/procurement on agency and partner commercial frameworks and compliance with internal policies.
• Driving stakeholder alignment across local markets, e-commerce, sales/trade, category teams, and agencies.
• Building regional capability via playbooks, templates, checklists, and training; scale best practices and standardize ways of working across CEE.
• Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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