Omnichannel Strategy Project Lead

<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>JOB DESCRIPTION:</b></h2><div><p><b>Job Descriptions:</b></p><p>Support Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention. The role will also lead complex, data-driven projects from strategy through execution, with a strong focus on achieving key business KPIs and ensuring the company remains ahead of market trends in customer experience and engagement.</p><p></p><p><b>Key Responsibilities:</b></p><ul><li>Lead omnichannel projects to drive customer acquisition and retention.</li><li>Drive strategic omnichannel initiatives to ensure the company stays ahead of market trends and delivers seamless customer experiences across all touchpoints.</li><li>Develop and manage customer data segmentation, lifecycle marketing, and automation strategies.</li><li>Evaluate and implement new tools and technologies to support CRM and omnichannel efforts.</li><li>Analyze customer data to identify insights and opportunities for business improvement.</li><li>Own dashboarding/reporting and define relevant for Omnichannel activation projects.</li></ul><p></p><p><b>Required Qualifications:</b></p><ul><li>Master’s degree in Business, Marketing, Data Analytics, or a related field.</li><li>5&#43; years of experience in CRM, customer experience, or omnichannel marketing.</li><li>Strong understanding of customer data platforms (CDPs), marketing automation tools, and analytics platforms.</li><li><b>Preferably with experience in CRM, database management, and customer insights within the banking, insurance or telecommunications industry.</b></li><li>Strong analytical skills with the ability to interpret complex data cross-functionally and translate insights into actionable strategies.</li><li>Excellent project management skills with the ability to lead cross-functional initiatives and manage multiple priorities.</li><li>Proven track record of delivering measurable results through CRM and omnichannel strategies.</li><li>Proficiency in CRM database and analytic tools such as Salesforce, Google Analytics, Power BI, etc.</li><li>Proficiency in English (written and verbal).</li><li>Excellent communication and interpersonal skills.</li></ul></div><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p><b>The base pay for this position is </b></p>N/A<p style="text-align:left"><span>In specific locations, the pay range may vary from the range posted.</span></p><p style="text-align:inherit">     </p><h2><b>JOB FAMILY:</b></h2>Marketing Support<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>DIVISION:</b></h2>ANI International Nutrition<p style="text-align:inherit">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><h2><b>LOCATION:</b></h2>Thailand &gt; Bangkok : Q-House Lumpini Building<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>ADDITIONAL LOCATIONS:</b></h2><p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>WORK SHIFT:</b></h2>Standard<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>TRAVEL:</b></h2>Yes, 5 % of the Time<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>MEDICAL SURVEILLANCE:</b></h2>Yes<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><h2><b>SIGNIFICANT WORK ACTIVITIES:</b></h2>Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)<p style="text-align:inherit">&nbsp; &nbsp; &nbsp;</p><p style="text-align:inherit">     </p><p style="text-align:inherit">     </p>