OHBU Marketing Lead

Career Category

Marketing

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics, but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring a Marketing Lead in Taipei.

Live

What you will do

The Marketing Lead leads the Oncology & Hematology Marketing team by providing leadership, direction, and resources to achieve business objectives. This role involves collaboration closely with Sales, Value Access, Medical, as well as local, regional and global business partners and leaders to assure the execution of short and long-term portfolio goals, strategies, and programs, and drive valuable results for patients, customers, and shareholders. The key results include:

• Shape Amgen oncology portfolio: Identify and shape the market to uncover growth opportunities for Amgen Oncology, Hematology, Rare Disease, and Biosimilar. The aim is to generate the greatest value to expand patient access, provide excellent customer experience and engagement.

• Strategy Development: Own the OHBU strategy, operational matters, and new product launch. Seamless implementation of strategy, development and tracking of key performance indicators to measure brand success at the strategic and tactical level.

• Innovative Ecosystem Building: Build patient-centric ecosystems across oncology and hematology by connecting KOLs, treatment centers, patient advocacy groups, diagnostic partners, access stakeholders, and internal cross-functional teams to improve awareness, diagnosis, referral, treatment initiation, and continuity of care.

• Building the Best Team: Lead the team by providing guidance, timely coaching, and support to develop and enhance their performance. Conduct regular coaching conversation and alignment to drive continuous performance advancement and team proficiency.

Main Responsibilities:

• Partner with country brand teams, other cross-functional partners, and local/ global leaders to own the oncology portfolio strategy and related projects.

• Develop a marketing strategy and positioning for responsible portfolio that aligns with global strategy and local corporate objectives, based on a deep understanding of the customer journey, market insights, disease knowledge and logical analysis.

• Lead the Long-range plan, business planning, and product launch readiness review for the assigned portfolio. Manage marketing budgets optimally, implement strategies, and supervise and analyze performance to identify areas for improvement and optimize business opportunities.

• Drive portfolio performance by providing strategic direction and solutions to the field sales team, offering a compelling and differentiated value proposition for products to achieve objectives. Actively engage with the commercial team to confirm the implementation and alignment.

• Develop and implement multi-channel marketing programs and measure their effectiveness through optimal channels and feedback to enhance customer experience.

• Build and maintain strong connections with key opinion leaders, healthcare professionals, societies, and relevant partners to drive product adoption and advocacy.

• Identify unmet needs and barriers across the patient journey, including early diagnosis, referral pathways, treatment-center readiness, patient finding, access, adherence, and long-term follow-up; translate insights into innovative programs, partnerships, services, or digital solutions.

• Design and lead ecosystem initiatives with medical societies, centers of excellence, patient organizations, diagnostic partners, and access stakeholders to shape the market, strengthen disease awareness, and improve standard of care in a compliant manner.

• Drive omnichannel and innovative customer engagement models, including digital engagement, customer segmentation, personalized communication, and integrated customer experience design, with clear measurement of impact.

• Stay updated on industry trends, competitor intelligence, and market dynamics to adjust marketing strategies, tactics, and mitigation plans.

• Proactively coach and provide constructive feedback to team members and cross-functional teams to achieve sustained organization growth and build an engaged team.

• Represent the company as a good ambassador by adhering to all relevant company compliance, policies, procedures, and work practices. Support other activities assigned.

Win

What we expect of you

Qualifications

• Experience: A minimum of 5 years of experience in pharmaceutical marketing, specifically in oncology or specialty areas. Leadership experience is required. Proven experience with oncology product launches, product life-cycle management, cross-functional roles, and regional roles will be considered as an advantage. Rare disease experience is a plus.

• Leadership Skills: Demonstrated ability to lead, inspire, and develop a team is crucial. Experience in team building, performance management, and employee development is required.

• Market Knowledge: In-depth understanding of and ability to integrate insights of the therapeutic areas, the Taiwanese healthcare market (including regulations, reimbursement systems, and customer dynamics), and the pharmaceutical ecosystem is required.

• Innovation and Ecosystem Mindset: Proven ability to challenge the status quo, develop innovative market-shaping initiatives, and build sustainable healthcare ecosystems that connect HCPs, hospitals, KOLs, patient groups, diagnostics, access stakeholders, and external partners.

• Patient Journey and Market Shaping: Strong capability to map patient journeys in oncology, hematology, or rare disease, identify unmet needs, and convert insights into scalable solutions that improve diagnosis, referral, access, treatment initiation, and continuity of care.

• Strategic Planning: Ability to develop long-term portfolio plans, handle relationships with key partners, supervise and prioritize the focus of strategies aligned with the financial plan and accelerate the operation.

• Data and Insight-Driven Execution: Ability to use market research, real-world insights, digital analytics, and field feedback to guide strategy, measure program impact, and continuously optimize execution.

• Entrepreneurial Leadership: Demonstrated ability to pilot, measure, refine, and scale new business models or ecosystem initiatives while maintaining strong compliance, ethical standards, and patient-centric decision-making.

• Personal Attributes: The candidate should be committed, team-oriented, with strong influencing power, critical thinking, accountability and adaptability, problem-solving skills, and growth mindset.

• Communication Proficiency: Confident communicator with clear written and verbal communication skills, influencing capabilities, and ability to work in multi-matrix and teams with varied strengths. Fluency in English, both oral and written communications.

Thrive

What you can expect of us

As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being.

• Vast opportunities to learn and move up and across our global organization

• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act

• Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

Apply now

for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Equal Opportunity Statement

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

.