At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
The Near Patient Care and Retail Business Partner is a critical role responsible for driving Near Patient Care and Retail Business on NPCC Products Portfolio business for driving commercial success and executing the Channel management strategy across the Frontier markets (Myanmar, Cambodia, Laos, Bangladesh, Bhutan, Nepal and Sri Lanka).
You are responsible for executing day-to-day promotional activities, supporting product availability, and answering standard tenders. You act as the official primary for partner roles to maintain team readiness.
Key focus areas include architecting and establishing a standardized distributor management model, encompassing internal workflows and frameworks; leading strategic channel development through market analysis and partner recruitment; serving as the primary liaison for partner enablement and operational excellence; accelerating commercial performance by managing financial targets and distributor KPIs; gathering crucial market intelligence, and ensuring strict compliance with all corporate governance and ethical standards.
In this role, you will:
1. Distributor Management Model Establishment
- Model Design & Optimization: Design, establish, and continuously optimize a standardized Frontier Markets (Myanmar, Cambodia, Laos, Bangladesh, Bhutan, Nepal and Sri Lanka) distributor management model. This includes defining clear internal collaboration workflows, building robust RACI frameworks (between Regional, local Affiliates, and Partners), institutionalizing way of working mechanisms and distributor onboarding processes.
2. Strategic Channel Development and Expansion
- Market Analysis & Targeting: Conduct comprehensive research and market analysis to identify, evaluate, and prioritize high-potential distributor partners within targeted market segments.
- Partner Recruitment & Due Diligence: Proactively source and recruit new distributors. Lead formal due diligence processes, negotiate favorable commercial agreements, and ensure strict alignment with corporate standards.
- Market Entry Strategy: Design and execute strategic entry plans for in scope territories across Frontier Markets, expertly navigating complex regional regulatory differences.
3. Commercial Performance and Acceleration
- Financial & Target Planning: Lead Operating Profit (OP) simulations, define pricing strategies, and establish robust sales targets and margin ranges, supporting P&L and aligning them.
- Distributor Performance Management: Develop strategic sales plans to exceed established KPIs. Monitor performance analytics, conduct Quarterly Business Reviews (QBRs), and provide actionable insights to management and internal commercial teams.
- Strategic Alignment: Cultivate long-term, synergistic partnerships to ensure distributor Go-To-Market (GTM) strategies align seamlessly with organizational objectives.
4. Partner Enablement and Operations
- 4.1 Comprehensive Onboarding: Design and deploy robust onboarding programs, ensuring appropriate resource allocation and seamless integration internal commercial lead and for new partners.
- 4.2 Continuous Training Support: Deliver continuous training and enablement to maximize distributor capabilities and competitive edge against market competitors.
- 4.3 Cross-Functional Collaboration: Serve as the in-scope within FM internal and distributors primary regional point of contact for routine business operations. Partner with local stakeholders to validate market assessments and coordinate service and application support at the appropriate support level.
5. Market Intelligence
- Business Intelligence: Continuously gather and analyze market intelligence, tracking competitor activities, evolving customer needs, and regulatory shifts to uncover and capitalize on new growth opportunities.
6. Compliance & Governance
- 6.1 Governance & Ethics: Ensure strict adherence by all distributor partners to company policies, operational procedures, and ethical standards.
- 6.2 Regulatory Compliance: Conduct all business in full compliance, including adherence to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, and Roche Safety, Security Health and Environmental Protection.
- 6.3 Other Projects: Perform other projects or tasks as assigned by the line manager.
7. Values and Core Competencies:
- Demonstrate Roche values of Integrity, Courage, Passion
- Follow Roche Operating Principles
- Equip with the core skillsets as required by this role
Who you are:
Qualification and Experience:
- Education: Bachelor’s degree in Science and business, Healthcare, Marketing, or related field.
- Experience: 5 + years of commercial leadership experience in the In-Vitro Diagnostics (IVD) or Medical Device industry; or in in marketing support or commercial operations. With NPCC portfolio experience in product management and commercial exposure.
- Skills: Good organizational habits, clear communication, and attention to detail.
Mindset & Behaviors:
- Embrace the Roche Values of Integrity, Courage & Passion
- Growth – Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
- Value Creation – Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value.
- Digital – Be Innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem.
- Enterprise – Think from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to both the local health environment, and more broadly, across Roche Global
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.